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With the world getting smaller by the day with internet accessibility, it is all the more easier to trade through lead generation websites. In this blog we will discuss about the Top 5 Import Export Business Websites in India for Lead Generation.
1. Alibaba
With more than 40 million users and 5 million virtual storefronts, Alibaba.com has metamorphosed into one of India’s leading B2B e-commerce website aiding anyone to buy or sell anything anywhere in the world. Over the years, it has developed leading businesses in consumer e-commerce, online payment (Alipay – third-party online payment platform) and cloud computing (platform for cloud computing and data management).
Things to Keep in Mind for Marketers:
Free Membership: Fill in this form to become a free member (details will be visible on your ‘My Alibaba’ section). Here, you can:
Post & manage your products – display 50 products for free
Manage your company profile
Customize your store website
Manage buying requests and quotations
Send & receive messages
Manage all your contacts
In the free account, once your products have been displayed , Alibaba matches them with prospective buyers – 5 products display will get you 2 inquiries & 10 products display will get you 5 inquiries.
Account Verification: To get authentic buyers, you will have to verify your business account. A verified account will give you:
Logo on your products listing pages
Credibility among buyers & competitors
Products displayed higher in searches
Direct access to buying requests.
Verification can be done in two ways – free (by Alibaba) or paid business verification (by 3rd party – charges in India is $99).
Gold Supplier membership: Once a verified member, you can also upgrade to a gold supplier membership. Here are the benefits of being a gold member. (Rates have not been mentioned on the website).
Trade Manager Instant Messaging Tool: Subscribe to the Trade Manager, Alibaba’s instant messaging tool to get in touch/search buyers and suppliers real time and also get latest trade alerts.
Search Engine Efficiency: Their search engine is highly efficient allowing buyers to refine a search by export destination, supplier type and product category. Make sure that your product is displayed in the right section.
Selling Tools: Check out their various selling tools here to better your lead generation process.
2. IndiaMart
IndiaMART is an e-commerce company for small & medium size businesses (SMBs) which matches buyers with bulk suppliers worldwide. Buyers from around the world shop online to purchase Indian goods and this dotcom provides the platform where Indian suppliers can advertise their wares.
Things to Keep in Mind for Marketers:
Free Membership: Start posting your products on IndiaMart with a free account. Important details will include, name, company name, number, address, business type (manufacturer, trader, exporter, retailer, wholesaler, importer etc) and company turn over. You can also add photos of your products on your catalog.
Search for Potential Buyers: You can also search for potential buyers on this site. There are 2 options for doing that;
On the home page, enter the ‘Product’ or ‘Keyword’, select ‘Buy Leads’ from drop-down and click on ‘Search’.
On the home page, click on ‘Buy Leads’ from the drop down beside the search bar. You will be directed to ‘Buy Lead Categories’ page, select category from left panel in which you are interested.
Buy Your Leads: This brings us to the next point which is ‘Buying your Leads’. This is a centralized portal where all business enquiries generated from genuine buyers across the world are stored and managed. The leads are also systematically arranged for all products under product categories. You can then buy your leads as per your choice. This is how the process works:
1. I am a buyer looking for Oil Paintings. 2. I fill in this form with details of my requirement. 3. IndiaMart will find the best matched & verified suppliers for my requirement. This is where, you, the marketer, comes into picture. 4. You can get in touch with me directly with your quotations via email or phone. 5. Hence, you are able to 'Buy the Lead'.
Ad Options: Post a banner ad (at the top mast of the homepage) on the IndiaMart website. Other ad options include email-marketing, newsletter distribution and business solutions. For even better exposure, choose from the following options:
Maximiser: Get an extended duration of your ad for up to 1 year, enhanced visibility through PDF/PPT-Video, credibility among buyers and competitors with IndiaMart’s TrustSEAL, 500 ‘Buy Leads’ and up to 100 products listing.
Leading Supplier: Get priority listing among all catalog clients, TrustSEAL, visibility of company through PPT-Video.
Star Supplier: Get priority positioning, TrustSEAL, free buy leads redeemable over a period of one year and visibility of your company through PPT-Video.
None of the rates have not been mentioned and you need to get in touch with them for the same. Call them up at 1800-200-4444.
3. EC21.com
EC21.com is one of the world’s leading online B2B marketplaces, connecting millions of suppliers and buyers. The website enables suppliers/manufacturers/exporters to post and promote their products, buyers/importers to search and contact suppliers; and buyers to post their own buying leads to get quotes or offers from manufacturers.
Things to Keep in Mind for Marketers:
Free Membership: Fill this form and become a free registered member at Ec21. Under the ‘My Products’ section, post and edit your product details. Simply click on the ‘Post New Product’ tab to to add a new product.
Paid Features: Apart from free ads, here are 2 paid priority listing features.
Trade Pro: Display up to 100 products and unlimited selling leads with priority search listing.
Trade OK: This is the second level priority listing with 50+ display products and 200 selling leads.
Advertising Options: Here are various ad options that EC21 has for better exposure of your product.
Main Page Ad: This is a banner ad on the home page of EC21.
Buy/Sell Section: The ads will appear on the “Buy Now’ page if you are targeting buyers and on the ‘Sell Now’ page if you are targeting sellers and manufacturers.
Keyword/Category Search Result: Buyers who come to the site search products with specific keyword or category list. You can post your AD on selected keywords or category.
Log-in page Ads: Since the ‘log-in’ page is the most viewed page on any website, you can place ads there as well.
Newsletters: The EC21 newsletter is sent each month to all registered members.
Rates have not been mentioned. Please get in touch with their team for the same.
Mobile Friendly: EC21 provides a free mobile version of the website and your product page. The moment you register yourself as a member, a mobile homepage is auto-generated optimized for mobile web users.
Trade Alerts: Trade Alerts allow both free and paid members to receive latest information regarding newly posted trade leads, product catalogs and company profiles via email.
Social Network Integration: On your product page, you can also embed your Facebook and Twitter accounts to draw people from EC21 onto your social media profiles.
World Trade Zone Advertisement: If the other ad options do not suffice, you can also opt for an ad on WTZ or the World Trade Zone, a magazine, which is distributed to a large number of selectively chosen global buyers, products advertised and promoted at global trade shows, visibility through online e-Book sent to over 600,000 global buyers, free online banner ad displayed to over 1 million site visitors.
4. Made From India
Made-From-India.com is one of India’s largest B2b e-commerce import export websites of Indian manufacturers, suppliers and exporters. Buyers can find one of the best B2b selling and buying leads of Made in India products and it provides complete business solution for business trade leads, travel , manpower etc through its various services and verticals.
Things to Keep in Mind for Marketers:
Free Membership: To register a business for free on Made From India, fill in this form, get an email for verification, click on it and you are done!
Paid Account: You can also post an ad of your product through Made From India Services. Here are their various ad packages or fill in this form to promote your business for better lead generation.
B2B Lead Generation: Well your ultimate goal is after all to generate better leads, right. But, if haven’t been that successful, Made From India will make the process easy for you with their online, offline and lead on demand, lead generation services. Prices have not been mentioned and you need to fill in this form to get quotes.
Business Website Evaluation: If you think that your website is not generating enough leads, you are not getting good ROI or is not communicating the right message, simply fill in this form to let Made from India evaluate your business website for free.
5. Exporters India
Global exposure, 24X7 live showroom, instant enquiries, potential buyers – this is what B2B entrepreneurs dream for, don’t they? Exporters India is the answer to all, a B2B platform for innumerous manufacturers, wholesale suppliers, importers, exporters, service providers, etc.
Things to Keep in Mind for Marketers:
Free Membership: Become a free member of this website and lay your hands on leads by simply filling up this form.
Online Business Advertising: Your presence on the internet is useless until your potential visitors are aware about you and your services. You have to be a step ahead of your competitors. Exporters India helps you in generating better business and getting an edge over others through their comprehensive online business advertising options. Here are their various paid plans.
Mobile Friendly: Their mobile website is easily accessible from different sources such as Android, BlackBerry, iPhone etc. Only the most important information is highlighted on mobile phones to help generate better leads from prospective clients. Post your enquiry here.
Advertising Features: Exporters India offers tools to publishers to manage, optimize and draw maximum benefit from online advertising with the following features:
Website: Exporters India will help you create a great looking website to generate more leads without a fuss. It will showcase your products in the best possible manner with qualitative content that will be complemented by suitable images.
Classified: Display your business listing at the classified section, which will help you to get enquiries from prospects.
Banner advertising: A banner ad will be hosted on the home page and attract visitors to your website.
E-mail marketing: E-mail marketing can be an effective tool of promotion to reach your target audience and generate more leads.
So, which export import business website will you use for lead generation? Do let me know by leaving a comment.
