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What Does HIPAA Compliance Actually Mean?

HIPAA… Are we talking about bureaucratic red tape? Sorry, no. We’re talking about a necessary reality for US healthcare operations. Yes, even marketing operations. If you’re in the business of healthcare practice, you’ve bumped into HIPAA by now. If you find it confusing, that’s completely normal. HIPAA is notorious for being vague. As a result,...

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25 Super-effective Voicemail Greeting Scripts for Your Business

You may try your best to avoid missed calls.  Still, for some reason, you may not always be available. So, you can let your phone ring… and ring… and ring… (which might annoy the caller) Or, you can try this: Leave a voicemail. Surprisingly, 80% of calls go to voicemail.  That can prove costly for...

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CRM Marketing: The Secret Recipe for Higher Engagement and Faster Sales!

Customer retention is cheaper than acquisition. For example, the success rate of selling to a new customer ranges between 5-20%.  Whereas for an existing customer, it’s 60-70%. That’s a big difference! Because it’s easier to sell to existing customers, brands can achieve  30-40% of their revenue targets through upselling and cross-selling. This presents an incredible...

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Marketing HyFlex Courses: 7 Strategies to Engage Non-Traditional Students

HyFlex (Hybrid-Flexible) courses offer immense potential to attract a growing student population: non-traditional students. Non-traditional learners, who are often working or raising families, prize flexibility and choice—two distinctive attributes of HyFlex. Nearly 40% of U.S. college students are considered non-traditional, a percentage only expected to grow in the era of the Great Resignation. How can...

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