“I love LeadSquared for its flexibility. It has been able to catalyze our transition from a B2B to a B2C business model. Both my sales & marketing teams are happier than ever. We look forward to growing together with LeadSquared”
– Manager, Marketing and Communications
Increase in Process Efficiency
Turnaround Time
Performance Tracking
Sales Management
They are the world’s leading manufacturers of micro-irrigation components. With over 350 products to their name, it has established its presence in more than 110 countries. On 1st March 2022, they completed 50 years in the irrigation industry.
Before the pandemic, the irrigation market in India was largely driven by government subsidies.
The supply chain process looked like this.
Recently, however, the government has taken deliberate steps to reduce subsidies in this industry. The market is undergoing a paradigm shift from a subsidy to a cash market. Consumers have now started purchasing from brands, and this trend is only going to increase.
Due to these external factors, they decided to transition from a B2B to a B2C business model. This transition meant a substantial increase in Lead Flux, which couldn’t be handled by the team’s previous processes.
Currently, they generate 90% of its leads from
The team primarily uses WhatsApp for lead nurturing and communicating with prospects.
Earlier, Thier lead capturing + sorting process took about 7-9 hours .This process required a dedicated person to execute the same.
It took over three days to initiate the first touch with a prospect. This high TAT (Turnaround time) resulted in low engagement levels and increased drop-off rates.
They did not have access to extensive reporting tools for analysing sales performance and digital marketing campaigns. Generating comprehensive reports was a considerable challenge and required lots of effort.
“Automation is my favourite feature. It’s almost like I don’t have to do anything. All I must do is configure the automation according to our current campaign requirements, and then sit back and relax”
– Manager, Marketing and Communications
The team has integrated all its lead generation platforms (IndiaMART, Google Ads, Facebook) with LeadSquared. Through automation, leads are instantly captured, scored, and distributed according to their sales requirements.
This has exponentially reduced the time taken and eliminated the need for a designated person to undertake lead processing work.
“Everything that the sales employee needs to plan their day is available on a customized dashboard. Not only does this makes their life easy, but the ability to view all their pending tasks in one place also adds to their productivity.”
– Regional Manager, Central India.
Reps can filter pending tasks according to lead stage/quality and prioritize high-intent leads from the get-go. Moreover, automated reminders ensure that no calls or follow-ups are missed.
Through detailed reports and analytics, the team was able to gauge ROI from multiple digital campaigns. By getting a better understanding of what works and what doesn’t, leaders were able to make the required changes to their sales & marketing strategy.
LeadSquared mobile CRM made field activities effortless for the tea,. They were easily able to assign and track lead status, while automated reminders and smartviews ensured reps never missed out on follow-ups.
By integrating WhatsApp with LeadSquared, team was able to speed-up its lead nurturing process. They could instantaneously send a WhatsApp text when a lead was captured. This dramatically reduced lead turnaround time from over 3 days to 15 minutes, leading to increased engagement levels and decreased drop-off rates.
LeadSquared’s extensive lead management capabilities have helped the team seamlessly transition from a B2B to a B2C model. They have been able to integrate all its lead sources and automate major processes. In the long term, the company looks forward to scaling its operations with LeadSquared.
How an Automotive Marketplace Platform Boosts Its Development Speed with Le...
