The various features that helped Avanti Learning scale are:
1. Capturing data with no delays or dilutions:
Avanti uses multiple student acquisition platforms, including online and offline channels. LeadSquared helps them capture student data with zero lead leakage and distribute them to different centers. Conversely, centers can upload data easily in a standardized excel format, ensuring no delay in data sharing with the headquarters.
The entire student data is managed centrally. It ensures that the headquarters have complete visibility into the performance of each center.
2. Complete student journey tracking:
Engaging with every student at the right time is critical but so is keeping track of the student engagement. Avanti Learning tracks every single activity and interaction that a student has with the center using LeadSquared reports.
The system records all touchpoints with the enrolled students to stay updated on their progress. Phone calls, email/text interactions, or communication through any other channel.
3. Improving the student experience and increasing retention:
Avanti Learning uses LeadSquared to automate student communication on every channel, based on their courses of interest and stage in the application cycle. Relevant communication at the right time helps nurture them and decreases the student drop-off rate.
With live sessions running every day, the students are engaged through email, WhatsApp, and SMS
4. Improving sales productivity with complete visibility into center operations:
LeadSquared helps Avanti Learning get detailed level-wise insights into each center’s sales, revenue, counselor, source, course, moreover, every sales rep’s complete performance can be tracked, including the number of calls made each day, call duration, etc.
The Avanti finance team uses LeadSquared forms and processes in order to capture the enrollment details and LeadSquared makes the process of reconciliation very easy and feasible for the finance team.