Published 22 May, 2025

Roadmap to EdTech Sales: How to improve inquiry-to-conversion rates?

Learn about how to build an ideal roadmap to improve inquiry-to-conversion rates for your EdTech business.

Shibani Roy

1 min read

Roadmap to EdTech Sales

EDTECH

Roadmap to EdTech Sales: How to improve inquiry-to-conversion rates?

Contents

The EdTech industry is facing serious down time in terms of funding and student acquisition is getting harder with rising competition. It’s time for many teams to go back to the drawing board—think to pivot, diversify, and expand to newer geographies.

In this session, we aim to build the new roadmap of EdTech sales—build positive student experiences, pull the retention levers, and increase conversions.

Key Discussion Points:

How to build resilient teams and processes
Role of technology and AI to bring sales efficiency
New pillars of sales—repeat learners, referrals, new courses
Balancing acquisition and retention metrics to improve overall revenues
How to ensure processes revolve around the student

Speakers

Rajesh Durai

Rajesh Durai
Founder- Skillbridge

Mansi Singhal

Mansi Singhal
Director – Strategic Accounts, LeadSquared

Table of Contents

Shibani has been driving the webinar program at LeadSquared for more than 6 years, bringing in experts from around the world, to share their expertise on different topics. She is also a writer and an email marketing expert, having sent over 7 million emails till date. She currently leads the brand marketing initiatives at LeadSquared.