Published 15 Dec, 2022

Let’s discuss how patient engagement can result in improved retention

Only 21% of patients report that their doctors have informed them about digital communication channels, despite the fact that 70% of patients prefer to receive follow-up care reminders or other pieces of information through email or text. Where then, is the gap? The consumer health market, worth Rs. 27,000 crores, is undergoing a rapid transition. […]

Shibani Roy

1 min read

Patient Engagement and Improved Retention

HEALTHCARE

Let’s discuss how patient engagement can result in improved retention

Contents

Only 21% of patients report that their doctors have informed them about digital communication channels, despite the fact that 70% of patients prefer to receive follow-up care reminders or other pieces of information through email or text. Where then, is the gap?

The consumer health market, worth Rs. 27,000 crores, is undergoing a rapid transition. Patients are demanding smooth, complete virtual experiences at an increasing rate.

In this webinar, we discuss the changing requirements of patients and how organizations can prepare an engagement strategy for 2023.

Key Discussion Points:

Understanding today’s patients and the importance of engagement.
Tips from pros to improve conversions and retention.
A proven strategy for better communications.
Role of technology in improving engagement.

Speakers

Ashish Anand
Head of Digital Marketing, CK Birla Hospital

Shraddha Somani
Director – Key Accounts, LeadSquared

Table of Contents

Shibani Roy

Shibani has been driving the webinar program at LeadSquared for more than 6 years, bringing in experts from around the world, to share their expertise on different topics. She is also a writer and an email marketing expert, having sent over 7 million emails till date. She currently leads the brand marketing initiatives at LeadSquared.