CK Birla group aims to transform the provision and culture of healthcare in India with its two organizations,CK Birla hospitals and Birla fertility & IVF centers. CK Birla Hospitals is a chain of world-class hospitals focused on the family’s healthcare needs, delivered with warmth, responsiveness, and sensitivity. While Birla Fertility & IVF helps couples and individuals overcome fertility problems with clinically reliable, comprehensive, and patient-centric care.
CK Birla started from one center and has expanded their operations across multiple states in India. Managing all the activities with various platforms was challenging with the increasing volume of patient inquiries and operations. They decided to implement a tool to reduce manual work and create advanced reports for patient intake, engagement, and other marketing activities.