How Wesper Scaled Its Operations with LeadSquared (CTO Perspective)

“We could not have scaled the way we did without LeadSquared’s automation. We were able to connect with more customers, streamline our sales, even improve our support and fulfillment processes. LeadSquared turned things around!”

Adi MordechaiCTO and Co-Founder at Wesper

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Reduced

Overhead

Easy

Integrations

Responsive

Support

Super-Quick

Implementation

Wesper Loves LeadSquared For its

Excellent Product Documentation
Easy-to-Use Developer Platform (Lapps & APIs)
Responsive Customer Care

Speedy Onboarding and Implementation
Robust Automation Capabilities

About Wesper

Wesper is a new-age sleeptech company. A first of its kind, Wesper gives you an at-home sleep lab with professional guidance to help improve your sleep quality.

As Wesper grew, the team started looking for a CRM that could help them manage their leads and customers, centralize their communication, and automate manual processes.

Making The Call: LeadSquared or Salesforce?

While on the hunt for a HIPAA-Compliant CRM, Wesper singled out two candidates: LeadSquared and Salesforce.

Salesforce, being the well-known legacy brand, seemed like the easy choice early on. However, a couple of calls later, Wesper’s team quickly realized bringing on Salesforce meant more work, not less

“Salesforce is a very popular CRM. But it takes a lot of investment — in terms of third-party services, training, time, and money. As a young startup, Salesforce felt very intimidating.”

Adi MordechaiCTO

How Wesper Scaled Its Operations with LeadSquared (A CTO’s Perspective)

Choosing LeadSquared, on the other hand, meant that Wesper got everything that they needed — Without the headache of third-party services and unreliable support teams.

Here are the key factors that tipped the team in favor of LeadSquared:

1. Quicker Implementation (Without Third Party Services)

2. Complete Assistance Throughout Onboarding & Implementation

3. Flexibility of The Platform

4. More Affordable Than Salesforce

“LeadSquared’s team was with us at every step of the way. We had better and more personal relationships. This was unlike salesforce, where we felt like we were just one more customer in a sea of huge customers.”

Adi MordechaiCTO

The LeadSquared Impact.

“The impact is simple. LeadSquared has helped us reduce overheads and save a ton of time on a lot of our operational procedures.”

Adi MordechaiCTO

Before LeadSquared, Wesper managed its customer data (and other processes) on spreadsheets. However, as the company grew, spreadsheets became cumbersome and ineffective. Wesper was looking for a CRM that could help them consolidate customer data, send/receive communication, add tasks and more.

That’s where LeadSquared came in. With LeadSquared, Wesper was able to connect with more customers, streamline their sales, and personalize communication at every stage of their customer journey. What’s more? In addition to sales and communication, LeadSquared improved the efficiency of a multitude of Wesper’s processes.

“We’ve significantly expanded our use of LeadSquared. Earlier, we used LeadSquared for our direct-to-consumer facing teams, but now, we use it for our B2B, support and fulfilment efforts as well. It has played a critical role in helping us scale our operations.”

Adi MordechaiCTO

What Adi (CTO), Loves About LeadSquared:

“As a tech guy, I find the APIs and Lapps (LeadSquared Apps) very well-documented, comprehensive and easy-to-use.”

Adi MordechaiCTO

As a CTO, Adi played a key role in the implementation and expansion of LeadSquared for different use-cases. Here’s what he loves about LeadSquared.

1. Comprehensive and Clear Product Documentation

2. Easy-to-Use APIs and Lapps

3. Powerful + Intuitive Automation Designer

4. Everything is DIY

5. A close and personal relationship with support and professional services

“At this point we feel like LeadSquared experts because we’ve done so much with it. As time went by, we needed professional services less and less and were able to do almost everything on our own.”

Adi MordechaiCTO

To Sum Up

“The overall experience with LeadSquared has been very positive. We were up and running in no time and have been expanding the use of the product ever since. Multiple parts of the company are now using LeadSquared and it has improved efficiency across the board.”

Adi MordechaiCTO