How Wesper Scaled Its Operations with LeadSquared (CTO Perspective)
Scale Your Business With LeadSquared
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Wesper is a new-age sleeptech company. A first of its kind, Wesper gives you an at-home sleep lab with professional guidance to help improve your sleep quality.
As Wesper grew, the team started looking for a CRM that could help them manage their leads and customers, centralize their communication, and automate manual processes.
While on the hunt for a HIPAA-Compliant CRM, Wesper singled out two candidates: LeadSquared and Salesforce.
Salesforce, being the well-known legacy brand, seemed like the easy choice early on. However, a couple of calls later, Wesper’s team quickly realized bringing on Salesforce meant more work, not less
Choosing LeadSquared, on the other hand, meant that Wesper got everything that they needed — Without the headache of third-party services and unreliable support teams.
Here are the key factors that tipped the team in favor of LeadSquared:
1. Quicker Implementation (Without Third Party Services)
2. Complete Assistance Throughout Onboarding & Implementation
3. Flexibility of The Platform
4. More Affordable Than Salesforce
Before LeadSquared, Wesper managed its customer data (and other processes) on spreadsheets. However, as the company grew, spreadsheets became cumbersome and ineffective. Wesper was looking for a CRM that could help them consolidate customer data, send/receive communication, add tasks and more.
That’s where LeadSquared came in. With LeadSquared, Wesper was able to connect with more customers, streamline their sales, and personalize communication at every stage of their customer journey. What’s more? In addition to sales and communication, LeadSquared improved the efficiency of a multitude of Wesper’s processes.
As a CTO, Adi played a key role in the implementation and expansion of LeadSquared for different use-cases. Here’s what he loves about LeadSquared.
1. Comprehensive and Clear Product Documentation
2. Easy-to-Use APIs and Lapps
3. Powerful + Intuitive Automation Designer
4. Everything is DIY
5. A close and personal relationship with support and professional services