Marketing

Marketing Hacks Every Admissions Team Must Know

Your prospective students now have hundreds of new options within easy reach. However, this access is creating a massive problem – Lower costs have spurred increased competition among colleges, forcing them to spend more on marketing, on getting their message out. But getting your institute’s story out doesn’t have to be expensive. In this FREE…

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High enrollments, yet low starts?

Do all the students you enroll show up in the classroom? 162 of the 400 schools we audited say they don’t. About 42% of them don’t- a painfully sizeable chunk. What’s worse, they withdraw right before the session starts, leaving little time to enroll replacement candidates. There are reasons, of course: They enroll at another school. They…

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College Fairs – how do you capture attention?

Imagine this: It’s the morning of your next big college fair. You’ve got your booth prepared, and the marketing materials look inspiring. You’re all set to greet students with a big smile and crush your admission goals. The event turns out to be better than you hoped. Hundreds of students show up at your booth…

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Career School Marketing on a Thin Budget [Webinar Recording]

When a school is up and running with a steady inflow of new enrollments, it’s a standard practice to re-invest 15-20% of your revenue on marketing. Private and vocational institutes, as an industry, spend millions of dollars on advertising and generating inquiries every year. Most of us, however, don’t have that kind of a budget…

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Closing the divide between marketing and admissions

In this free webinar, Shubh from LeadSquared and Gregg Meiklejohn from Enrollment Resources took a close look into the relationship – the attainable, mutually beneficial, revenue generating, relationship – between Admissions and Marketing that is possible at every school. They spoke about- Why this relationship is so important, What happens when it’s broken, and How you can use…

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How story-telling and technology can boost recruitment success

storytelling and technology in higher education cover

In a recent webinar with LeadSquared titled “Attracting & Engaging Prospective Students with Storytelling & Technology”, Sharon Aschaiek from Higher Ed Communications and Bob Derr from Marketing Edge discussed on how higher-ed institutes can combine storytelling and technology to boost their recruitment efforts. If you’d like to view the recording of the webinar, we got…

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My #1 Tip for Beauty Schools to Reduce Their Admission Costs

beauty school marketing cover

I recently consulted with a small, one-campus beauty school. Their main marketing pain point was their budget. They felt like they were spending a lot of money and getting almost nothing in return. This isn’t unique. In my 8-years of working with career schools, I have found that the budget is almost always a constraint,…

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How to Attract the High-Quality Applicants You Want

Higher education is growing more and more competitive. The proliferation of schools is part of it, with the number of institutions increasing nearly 30% between 1980 and 2015. Students now have more choices than ever; and, with the creation of tools like the Common App, they can apply more easily, too.   Not surprisingly, applications…

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Taming the Marketing ‘Unicorn’

higher education marketing unicorn

Universities across the nation continue to struggle with declining enrollments, a consistent—and growing—trend over the past decade. According to the National Student Clearninghouse Research Center, from fall 2015 to fall 2017, enrollment dropped nearly half a million across all sectors. That’s about a -1.5% decline—a number that, though seemingly small, is relatively significant given the US’s large college student population.   …

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6 Automation Workflow Templates for Your Student Recruitment Team

We have already come to an agreement that an admissions officer has too many things on his plate. Performing countless routine tasks on a daily basis can make them prone to errors. With increasing student awareness and online presence, marketing automation and CRM tools are their best bet. Not only does it improve their efficiency,…

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Education Infographic Ideas You Can’t Ignore

Have you ever found yourself in a situation, when you had to pick one book among hundreds? Whenever I have to make that choice, I flip through and go straight for the one with most illustrations or drawings. Would you do the same as well? I think yes; a lot of text is stress inducing. Personally,…

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8 Education Landing Page Tips to Inspire Your Next Campaign

Let me paint a picture. You’ve spent many painstaking hours setting up your marketing campaign for your education business, putting all your time and effort into paid advertisements, good SEO practices and you’re starting to see the traffic roll in. Everything’s seemingly great, but for some elusive reason, the sales numbers just aren’t good enough….

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How I Increased Education Landing Page Signups by 400%

In 2014, I met Tapan Rayguru, who was the director of Sunstone Business School at the time, to talk about the landing pages they were using for their distant MBA courses. I was expecting a beer in the evening, but it turned out to be tea in the morning. It was my first client meeting….

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Education Marketing – 4 Ways Creative Content Can Generate More Admissions

On the surface, education and marketing appear to be worlds apart. One is concerned with using words to impart knowledge; the other is preoccupied with spinning copy to satisfy a need for sales. But therein lies the point: even educational institutes need to make money. Actually, the fact that academic language and copywriting live in…

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56 Higher Education Lead Generation Sources : A Complete Guide for India

Higher-Education-Leads-Online-Target In a hurry? Get our list of 56 higher education lead generation sources right away! Download your checklist now! Selling higher education courses in our country is a tricky, tricky business. That’s because like most things in India, college admissions are a huge family affair! I remember the hustle that filled the days after my…

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Top 10 Education Website Designs to Inspire You in 2016

4 years ago, when I started my career in marketing, the first client I handled was an online education business. Since then, I’ve worked with dozens of them, and I’ve seen the tough realities of education marketing up close. Watch the education marketing webinar here In particular, I have seen and analyzed my fair share…

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Education Marketing Lessons from a Pro [Webinar Recording and FAQ]

Our last webinar titled “Education Marketing Lessons from a Pro” featured IMS Proschool’s Product Manager, Ankush Bhandari. The session discussed various channels that education marketers must use to promote their courses, and the best practices and the important metrics for each of the channel. Those of you who missed it, can access the recording here: View the Recording…

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