Published 3 Apr, 2025

Optimizing Healthcare Marketing Strategies with Data-Driven Automation

This webinar will explore how healthcare organizations can optimize their marketing efforts by combining the robust capabilities of LeadSquared’s marketing automation platform with HealthLink Dimensions’ comprehensive healthcare data solutions.

Shibani Roy

1 min read

HEALTHCARE

Optimizing Healthcare Marketing Strategies with Data-Driven Automation

Contents

This webinar will explore how healthcare organizations can optimize their marketing efforts by combining the robust capabilities of LeadSquared’s marketing automation platform with HealthLink Dimensions’ comprehensive healthcare data solutions.

Points of Discussion:

Understanding the Healthcare Marketing Landscape:

Overview of current trends and challenges in healthcare marketing.
The importance of personalized, data-driven marketing strategies.

Leveraging Healthcare Data for Better Targeting:

How accurate and up-to-date healthcare data can enhance audience segmentation.
How to use this data to send personalized targeted messages.

Automating Processes for Maximum Efficiency:

How to automate processes to reduce patient wait times.
Creating workflow automations to power up engagement.

Speakers

Nathan Lenyszyn

Vice President – Marketing, Healthlink Dimensions

Mike Haffey

Enterprise Account Executive – Healthcare, LeadSquared

Douglas A.J. Carlson

Head – Business Development & Partnerships, LeadSquared

Table of Contents

Shibani Roy

Shibani has been driving the webinar program at LeadSquared for more than 6 years, bringing in experts from around the world, to share their expertise on different topics. She is also a writer and an email marketing expert, having sent over 7 million emails till date. She currently leads the brand marketing initiatives at LeadSquared.