The Changing Landscape of Healthcare

The needs and expectations of today’s healthcare consumers have changed. The advancement of technology and personalized digital experiences have infiltrated virtually every aspect of their daily lives and risen as the expected norm in many interactions – and healthcare is no exception. This evolution brings tremendous opportunities for healthcare providers to engage with new and existing patients, but it’s not without its challenges. Join us as we chat with healthcare veteran and expert Jessica Gruendler, DNP, RN-BC, CPHQ, CNOR about the shift in patient engagement in healthcare and how your team can provide better patient experiences.   

Key Discussion Points:

  • Modern healthcare trends and how they have shifted from traditional models 
  • The new healthcare consumer profile  
  • Marketing strategies to attract and engage with today’s healthcare consumers 

Dr. Jessica Gruendler

Dr. Jessica Gruendler DNP, RN-BC, CPHQ, CNOR 
Chief Executive Officer, Clinical Project Resource LLC

Nikhil Parwal

Nikhil Parwal 
Regional Sales Manager, LeadSquared

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