Healthcare Marketing Automation

Increase appointment to visit ratios

Convert more inquiries to appointments, and appointments to visits, with relevant communication every step of the way.

For instance: Send appointment reminders, hospital location with links to maps, doctor reviews, etc. to reduce drop-offs before the patient visit. This would help increase new patient acquisition and retention rates.

Listen to your patients to communicate well

Doctors always need to listen carefully before advising their patients. Patient communication should be no different. Build trigger-based healthcare communication workflows easily in LeadSquared. You can trigger relevant messages via email, text and on your patient portals based on the web pages your patients browse, queries and more.

Automatically send post-diagnosis notes and suggestions

Patients have a lot on their minds – prescriptions are easy to lose and instructions easy to forget in such cases. After the diagnosis, or after their first appointment, automatically send all the information important to the patient via email, text message or through the patient portal. This can include the prescriptions, date for their next appointment and more.

Educate patients of the next steps

Helping patients with the right information at the right time can enhance the patient experience, and improve patient retention. For instance, after the first appointment, the details of the next appointment date can be sent to the customer, along with tips to manage their conditions. This can be triggered automatically with pre-built automation workflows.

Retain patients by automating recurring-event reminders

Create healthcare workflow automations to engage patients for recurring events. For instance, you already have the date of the first yearly health checkup of a patient. Remind them of their health checkup next year automatically by using date-based triggers. Even something as simple as automating birthday wishes can go a long way in helping patient retention.

Increase patient engagement with quizzes and health surveys

Share quizzes and health surveys with your existing patients and new leads. Automatically send them tips and more based on their lifestyle habits and scores. If something seems problematic, invite them for a free or discounted consultation. All the relevant responses to the questionnaires can be stored in LeadSquared as well to build more healthcare workflows.

Increase patient retention with offers related to diagnosis

Run campaigns for patient retention, wherever possible. For instance, you can offer half-yearly wellness check-ups, lab tests or consultations about lifestyle change, campaigns for expectant mothers for baby shower activities, and post-pregnancy campaigns for counseling sessions or Yoga classes for new mothers. , etc.

Run re-engagement campaigns for no-shows

Patients might ignore minor conditions if the symptoms recede by the day of the appointment. Sometimes, the patients might fill half the appointment form and leave. To minimize these drop-offs, you can run patient re-engagement campaigns through email, SMS and even Google and Facebook remarketing campaigns via healthcare marketing automation.

Automate patient feedback collection

Collect patient feedback post-appointment. This would not only help you assess the quality of your service, doctors, and facilities but would also help you win back disgruntled or dissatisfied patients with timely and relevant action. If the patient doesn’t fill the feedback after the appointment, it can be emailed and texted to them.

Integrate with your other patient management tools

Get a single view for all your patient details by integrating LeadSquared with all other hospital management tools that you use – hospital information system, patient management system, appointment scheduling software, EMR systems, medical billing software, practice management software, and healthcare call center systems. Uses APIs and webhooks.