LeadSquared Apps (Lapps) is a developer platform that lets you build custom applications around LeadSquared based on your business needs. Lapps gives you flexibility in customizations, by allowing developers to write code/business logic in LeadSquared without worrying about the cost and complexity of hosting, deployment or security.
The benefits you get as developers and business owners
Send completely dynamic content to your leads. For example, send dynamic real estate listings to leads based on their location preferences and budget, customized travel packages to travelers based on their preferences and more. Fetch data accurately from your inventory management tools, and use it to create highly customized messages.
Interconnect your business tools with LeadSquared, and execute complex calculations. For instance, fetch GPA scores from SIS system to calculate student scholarships, fetch Cibil score from your LOS to calculate the interest rate applicable for each loan application and much more.
Generate custom upsell and cross-sell offers for your existing customers by fetching their payment, eligibility and other relevant details from your business systems, like a Loan Origination System. Create special loyalty discounts for regular customers by tracking their shopping behavior across your platform.
Send complete lead details from custom forms on your website to LeadSquared directly. No matter what application the forms are created on – a form creation tool like Unbounce, a survey tool like Survey Monkey, a chat tool or a custom coded form, you can capture complete data including survey responses.
Fetch marketing spent data from any of your lead generation channels, like Facebook, LinkedIn, Adwords and others. Match them against the price paid by the customer from the respective sources, and do accurate ROI calculations, giving your management just the information they want.