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These events mark the entry of a lead into a drip campaign. Ex: Lead creation or page view can be triggers for a drip campaign.
After the initial trigger, a condition needs to be met for the engagement actions to begin. Ex: Wait for 3 days after the lead gets created to start the action.
These are the actual engagement elements. After a trigger happens, and a condition is met, the action begins. Ex: Customer review goes out to the lead.
Do much more than just engaging your leads with drips. Workflows also help you change the lead stages automatically or update any other lead field when a pre-defined lead activity occurs.
Ex: Change stage from Cold to Warm when the lead clicks on an email or views the pricing page.
“We now engage our customers through emails that are relevant, instead of flooding everybody’s inbox with the same messages. There are multiple triggers and data points to design who gets what emails, making our emails more conversational instead of just plain promotional.”