Push your leads down the conversion path with the right message at the right time
Design the entire journey you want the prospect to take with just a few clicks. No matter how straightforward or complex the nurturing path is, it’s always easy to build.
Send your leads different content based on their actions. Ex: While a lead that downloads an e-book can be sent an email about related e-books, a lead that downloads the e-book and views the pricing page can be sent a discount on the paid course.
Never be at a loss for ideas to build your drip campaigns. We have dozens of pre-built templates, complete with triggers and actions to design your workflows.
Modify the templates to fit your specific content, goals and actions. Personalize them to make sure your recipients know it’s meant just for them.
Create workflows that work in-sync to automate complex business processes. For ex: When a lead moves down the sales funnel because of a drip, this can in turn trigger multiple nurturing paths.
We will help you setup SPF, DKIM, Custom URLs and Dedicated IP to increase deliverability, and the effectiveness of your drip marketing campaigns.
If a lead in the nurturing path takes a sales-relevant action, like viewing the course page, the system sends a notification to the sales person, making sure that the right leads get immediate attention.
Get advanced analytics on the effectiveness of your drip marketing campaigns. Identify the timings, days, subject lines and email content working for you.
Use automation to update data in other marketing apps and CRMs that you use – Ex: Salesforce, Microsoft Dynamics CRM, Unbounce, Instapage, GoToWebinar and many more.
Set rules to automatically move the leads down the sales funnel when an important activity occurs. For ex: If a lead requests a quote or views the pricing page, they would automatically move closer to “conversion” in your sales funnel.
Do much more than just engaging your leads with drips. Workflows also help you change the lead stages automatically or update any other lead field when a pre-defined lead activity occurs. Ex: Change stage from Cold to Warm when the lead clicks on an email or views the pricing page.
Analyze and improve your workflows
“We now engage our customers through emails that are relevant, instead of flooding everybody’s inbox with the same messages. There are multiple triggers and data points to design who gets what emails, making our emails more conversational instead of just plain promotional.”