How did we get here? When did people start putting so much emphasis on strangers’ validation?

Validation - Online reviews and decision making

But, do we?

I mean there are technology early adopters. There also are strong willed, independent buyers, who go ahead and test products, without seeking much proof of the credibility of the product. They want to try & test it for themselves.

But, the question is, what’s the percentage of these buyers?

Effect of online reviews on buyer behavior

The average buyer, with limited resources, both in terms of money and time, looking to buy a tested, trusted product would look at reviews.

And, that forms the majority of online buyers.

Now, what I say is not really based on a research. It’s an opinion.

Let’s look at some stats though, and make a case both for and against (well, not against, but about folks questioning the authenticity of) online reviews. If you are more of a visual reader, check out this infographic by folks over at CustomCreatives making a case (with stats) for the importance of online reviews. For the rest of you, let’s read on. :)

Do people really trust online reviews?

A study by Bright Local suggests that 88% of people trust online reviews to make a buying decision (July 2014).

Another one by Dimensional Research puts 90% of the respondents in this bracket. (April 2013)

Notice how the percentages are more or less similar even with a year’s gap.

What about the review skeptics though?

Yelp has admitted that 20-30% of reviews on it are filtered out based on the suspicion that they might be gamed/fake/paid-for – call it what you will. This applies to both kinds – positives and negatives (this is Sept 2013).

It doesn’t mean that 20-30% of reviews on Yelp are unauthentic. This means that Yelp’s algorithm (in 2013) filtered out 20-30% of all the posted reviews deeming them suspicious (while they get posted, they remain hidden, unless someone chooses to look at them.)

And, there isn’t a real way to tell whether the hidden reviews were actually fake. Some of the genuine reviews might get filtered out because they have characters of inauthentic ones. There’s actually a tool that lets you analyze the authenticity of a review (it’s just for fun but uses an algorithm close to what’s used by most online review sites). I tested a review that was posted on Zomato for a friend’s restaurant, and it returned a “fake” review trigger when I knew that it was authentic.

But, people are smarter than a bunch of fake reviews. I know it for sure.

A normal buyer’s behavior while acting on reviews

This is how I personally approach a purchase when going by reviews and recommendations.

  1. Personal recommendation/Google search/Search on industry specific sites: I start off by asking friends I trust for recommendations (who have made a similar purchase in the recent times). This step might replace Google search or a keyword based search on sites like TripAdvisor.
  2. Low Rating Filter: Next, I look at the recommended product/service, and check the overall ratings – lower than 3.5 stars and I just skip through. If the recommendation came from a person, I really trust, I am willing to let go off the 3.5 stars cut-off, and dive into the in-depth reviews.
  3. In-depth Review Scanning: If it’s a high cost purchase, I scan more than 10 reviews; if it’s low cost, then lesser. This applies for both product and seller ratings/reviews

Also, I like to believe that I am good at detecting BS online. So, I try to analyze if a reviewer is fake, and a review paid-for. No way am I saying that I am some kind of review scanning superhero, but there are a few patterns that I look for, and I suppose other people look at as well – no identifier (photo, social link), reviews only on one company’s / seller’s products.

I agree that like Yelp’s algorithm, some reviews that I just dismiss as fake, might actually be authentic, but anything with an overtly fan boy vibe is generally ignored by people.

Where kind of purchases does this apply for?

So, I hope you are with me on this.

We consider online reviews. What’s the extent though:

  1. If you want to buy something from a retail website, you look at the product reviews followed by the vendor reviews.
  2. If you want to buy business software, you look at review comparison websites, and neutral articles from influential bloggers.
  3. Heck, if you want to download a free plugin on WordPress, you look at the rating first, compare it to the number of total downloads, check out the reviews, look at the active participation of the plugin developer on the review and support forum, and then download it. There are so many alternatives otherwise.
  4. Even while deciding what movie to watch next, we look at online reviews.

I asked a few of my friends about this. This focus group of mine assigns as much value to movie-watching time as an average buyer would assign to his money.

There are two kinds of responses that I got – people who look at IMDB (viewer reviews), and people who do not for their lives trust the reviews on IMDB. They trust Rotten Tomatoes (expert/critic reviews), even at the risk of appearing smug.

One response that was consistent was this – they also start off from recommendations from people whose movie taste they trust, and this sometimes wins over both the kinds of reviews.

So, here’s where we are. People are assigning value to:

  1. Recommendations from their acquaintances,
  2. User reviews and
  3. Expert reviews.

These are the three things you really need to concentrate on if you want to impact your potential buyers’ behavior positively.

What review platforms to consider, and why?

Google Reviews

If you are a business with a local presence, you really need Google Reviews –to rank with pride on Google search, without spending a dime. This is for managing the ‘user review’ aspect of your credibility.

Google reviews - impact of online reviews in decision making

Industry-specific review sites

TripAdvisor for Travel, Recreation and Hospitality, Zomato for food, JustDial, Yelp etc. for local businesses of all kinds and so on.

3rd party sites for online reviews

Whether people are reaching the review site from a search engine or directly from a personal recommendation, these reviews are really going to help.

Industry specific online reviews
Online reviews on TripAdvisor

Even for LeadSquared, software review sites, like G2Crowd really work well to build credibility and drive referral traffic to our website as well. So, it would work, no matter what segment you are in – B2B or B2C.

Your website/landing pages

Once again, whether the said people are acting on personal recommendations, or landing on your website through a quick Google search, the testimonials on your website or landing pages would be a great trust-builder.

It’s your real estate, so you can get creative with the format you use. Use video testimonials instead of traditional text + credentials + photograph format, if that works better for you.

You can even pull up reviews from sites like TripAdvisor, G2Crowd etc. and put them up on your website.

Thrillophilia_Review_from_TripAdvisor - online reviews

Social Reviews

Facebook Reviews

Once again, if you are a local business, Facebook gives you an option to proudly display the reviews you have received from your visitors/users. So, make use of them.

Social Recommendations (user & expert)

I’ll tell you what works best – people tweeting about how good your product is, and recommending it on discussion threads. You can even pull these tweet testimonials and display them on your landing pages. It would have social proof attached to it as well.

This comprises both “user” and “expert” reviews part.

But, how do you get these social reviews?

It’s a question of the actual quality of your product and the support that comes with it. Social reviews are something you cannot fake or buy (because a fake one would be really easy to spot). So, just keep doing your thing really well if you want the good reviews and avoid bad ones. This would get you the attention of experts (bloggers/influencers) in your domain, which means further recommendations in the form of news articles, blog posts etc.

Yes, you can even give incentives to influencers to talk about you, but I am sure no self-respecting influencer would pay much attention to you, if your product/service is below average.

Some places where people post these reviews are:

  1. Twitter
  2. Facebook: Just yesterday I saw a post that has gone kind of viral about the said user’s bad experience with Club Mahindra. Not only is it being shared, but it is being recommended in query threads about Club Mahindra as well. And, they seem to be doing nothing about it. This would definitely not be good for them.
  3. Blogs/Consumer Complaint Forums: While it’s true that many review blogs would be paid for, but generally they are easy to identify. Same applies to the consumer complaint threads. If there are 10 people complaining and 1 of those people who’s all praise for the company/service, attacking the complainants, people would bail out then and there. Buyers are not really stupid.
  4. Facebook Groups/Twitter Chats/Discussion Threads: This is a growing trend, and it helps review skeptics. Every day I see at least one post on a group that I follow asking for recommendations about a service. While many of them treat the forum as a starting point (they have not researched elsewhere), there are others that come for a second opinion about a shortlisted option.

The group is formed of genuine people who help out; therefore, is trusted by buyers. Any attempt at selling through this particular forum is called out by people. Therefore, once again I note, to make it to this new form of word of mouth recommendation, keep your reputation clean by providing good service/product.

What are the best practices?

Get reviews from repeat/frequent buyers

Try to source reviews from people who have been your users for a very long time (B2B), or have made a repeat purchase from you (B2C). You must have done something right to get their attention a second time.

Don’t hide negative reviews

Don’t try to paint an all-rosy picture of your service by forcing people to give you positive reviews. There might be negative reviews as well; you shouldn’t be afraid of them unless you are trying to sell a crappy product/service.

Treat them as feedback, instead of criticism and always respond to them, no matter where the review is – review sites or social media. Use social listening tools for this; otherwise they can really hurt your reputation.

Don’t try to hire people to leave reviews

Some companies hire people to either review them positively, or review their competitors negatively. First thing, these fake reviews might get filtered out by the sites, and if people are able to see through them, it would hurt your credibility.

Don't buy online reviews

Request, not demand reviews

Don’t be really aggressive asking people to review you positively.

A couple of days ago, I saw a thread on a Facebook group, where an irritated e-shopper had posted a screenshot of a post-order email from the vendor. He wasn’t happy with the tone of the email; it used ALL CAPS in places (which is considered extremely rude).

The contents of the email were simple – the vendor was urging the recipient to not leave a bad review in haste on the site, as it affects their reputation. The request was to not leave a bad review without having received the product, and even after receiving the product; the request was to try and get it replaced first before resorting to a bad review.

Fair enough. However, if the email was worded better, he would have not been this angry about it.

Post-purchase, ask people to review you

Now, this is a continuation from the above point. In the same discussion thread, one thing really surprised me. People responding in the thread were supportive of the vendor, and understood why the message was sent out in the first place. Yes, even they were dismissive of the overall tone of the email; but, they understood the vendor’s reasons.

So, this means that people expect these notes and understand the message behind that. So, note to all vendors not doing it. You can. Just be nice and polite, and maybe don’t use a threatening tone (people on the web have different levels of sensibilities)

Never leave a social review (negative or positive) unanswered 

You have to keep listening and responding to reviews, especially negative, and try to make a fix, if you have to survive in this immensely connected and immensely competitive business landscape.


People still put a lot of weightage on what others have to say about a particular product, before they decide to make a purchase. Therefore, give importance to your online reviews, maintain a clean image online, provide a good product service, and try to attract attention towards all the positive things being said about you.

In our last webinar, Meenu Joshi, Lead – Digital Marketing at LeadSquared talked about 5 Simple Lead Capture Methods that can help your business increase website conversions. In case you missed it, you can watch the recording here:

View the Recording

We have also compiled questions asked by attendees at the session and addressed them below.

Question 1

What is CTA?

A call-to-action (in short also known as CTA) is an image, text or a button that ‘calls’ and prompts visitors to take an ‘action’. Call to action buttons aid in eliciting a response from website visitors. This post on CTA buttons would give you a better idea.

Increase Your Website Conversion

Question 2

We have a software services company. What should our conversion goals be?

It should be really relevant to the different pages on your website. Since you are a software services company, I’m sure you would be maintaining a blog as well. On that blog, you can aim to put up different whitepapers, e-books, etc. because that gets you the first level leads who you can further nurture and then convert into your customers. But on the website, your conversion goal would be pretty simple. You would want more people to sign up for your service. On the pricing page, you should have “See Pricing” as the CTA. On the main software service page, you should have a “Sign up for the software/service” offer (CTA).

Question 3

Are pop-ups useful?

It really depends on where your pop-up is. They have proved to increase conversions in many cases. However, the general consensus is that people find them irritating. Even if it’s irritating if your offer is really relevant to the page the person was on at that time, it will help improve conversions. You can try the following:

  • Slider pop-outs: You can try slider pop-outs instead of the pop-ups that pop up right on the face of the visitor.
  • Time-based pop-up: If the user has been on a page for a certain period of time (Example: 30 seconds), then you can have a pop-up there, but not before that.
  • Activity-based pop-up: If the person has scrolled down to a certain length, you can have the pop-up appear in front of him/her.

Question 4

I have tried many techniques for PPC, but all I have got is clicks,  no conversions at all. These are keyword relevant traffic and I get an average of 60 clicks a day. I have also changed the landing page design, but it hasn’t helped.

As you said that you are getting no conversions at all, it’s not good because you are just wasting money:

  1. First off, you need to check whether your audience is online or not – do a keyword research. After you create ads, Google would also suggest what keywords you should add. Make sure to look at them, and add if they seem relevant.
  2. You should create multiple ad groups targeting different services that you offer, and then highlight only one offer on the landing page. Listing everything on one landing page is a sure-shot conversion killer. Therefore, create as many ad groups/landing pages as you have services.
  3. Headline/copy should match with your ad copies.
  4. You should constantly monitor the keywords getting you the traffic, and mark negative keywords (the keywords that are not relevant)
  5. Run remarketing campaigns, if your traffic seems relevant (look at the search terms). This is an old post that we wrote; the steps might have changed a bit now, but it will give you some idea:
  6. Add trust elements – testimonials/some 3rd party verification that you have
  7. Make your landing pages responsive if you are targeting mobile.

Question 5

We are offering water heater repair services. Should we have a CTA on a particular landing page or can we use it on every page?

Ideally you should have different offers on different landing pages. It will depend on the context. For instance, in case of Adwords, your Adwords copy would say – this is the offer that we are going to give you. The person clicks on that ad. Then if your CTA is perfectly aligned with what you advertised on the copy of the ad, the person is more likely to fill it up over a generic sign up form. The offer should change accordingly based on the kind of variations you are using to promote your offer. The same offer on every page will not work. The context that you are using maybe the same, but the words on the offer will affect the conversion rate.

Question 6

Does using a mega menu or a normal drop down affect the speed?

It doesn’t really affect the speed. It might have a positive/negative impact on how navigable your visitors find your site. In case of many e-commerce sites, you would have seen that they use mega menus all the time because mega menus are actually beneficial for them. However, if you are not an e-commerce website or you do not have that many services, then using a mega menu is kind of distracting.

Question 7

A new financial blog has a bounce rate of approximately 80%. Any particular suggestion for a global financial blog to control its bounce rate?

You should start by identifying the keywords people are really looking for. I’m sure you are getting some traffic. Make sure you are not using old-school SEO techniques like stuffing the keywords in. Try writing more “How to” or “Why” articles. That will have contextual relevance to the people who search for something and come to your blog.

Many times the analytics data, the bounce data that you see might be faulty. You need to do quite a few things to actually see that the bounce rate you are getting is accurate or not. Sometimes you might get hit by link spam which may bring up the bounce rate of your site.

So you have to first identify whether the bounce rate that you are seeing on your website is accurate. In your webmaster, you’ll be able to identify the kind of keywords that is bringing traffic to a particular page and you’ll get information on what kind of articles you should be writing so people stick around longer.

Question 8

What is white space?

White space may refer to empty or ample space around your CTA so that the CTA is more visible. Take a look at this landing page:

Increase your Website Conversion

Notice “15 day trial, start now” – there is enough space around it so that the CTA is not muted.

Question 9

We have invested almost $700 on our landing page, but we haven’t got a single conversion. What could be the reason? 

Having seen your landing page, these are my suggestions:

  1. It’s a little too generic – you have listed down all your services on top. Instead, you should create different ad groups with different focuses, like “Website Design”, and then center the whole landing page around that or Web Development, and then center the landing page around that. Listing so many services right on top would dilute the context of the landing page.
  2. There’s way too much text above the form (this would be fixed if you make your landing page service specific) – it affects mobile conversions a lot, because for two scrolls people see nothing but text.
  3. The value proposition is not there
  4. There are no credibility elements – have some testimonials. You have a portfolio, but that gives very little info.
  5. The CTA text says “Submit” – it’s not the best CTA to have because it drives no action for them – Have them ask for a callback or “Send me a Quote”
  6. Have as many landing pages as your ad copies (services) – there are many search results for your keywords.

You can look at some landing page best practices here:

For tips on PPC landing pages, this post should help you out.

Last month marked the end of an era, as we saw the curtains close on one of the finest drama series’ ever to air on television, at least in the recent times – Mad Men (if you haven’t watched it, you should). The show might be over, but the marketing community’s love affair with it, and the most suave fictional ad man in history is clearly not – hordes of tribute articles still being published are a proof.

Marketing Tips and Customer Success Lessons from Mad Men

Admiration works in weird ways. For me it was fascinating to watch Donald Draper struggle with his deep seated personal issues, and his past, while never letting the struggle affect his work, at least not until the downward spiral of his decline got painfully prominent.

We all saw his creative genius, his rise, his decline, the revelations and finally the one epiphany that stuck, but there is one common reason why the modern marketing community was so in love with him – he was incredibly good at what he did. From time to time he shared great marketing tips that still hold true for marketers everywhere. Let’s look at some of Draper’s words of wisdom, and how they hold true for our world of marketing as well as it did in the ‘60s.

1. People

Mad Men marketing tips - Understanding people

“People will show you who they are, but we ignore it, because we want them to be what we want them to be.”

Our world of business differs vastly from Draper’s, but the ad man’s most quoted line stands truer today than in his own time. Unlike that time, our marketing is completely technology led (at least it should be), and it is ridiculously easy for us to collect data about everything. People leave their footprints everywhere they go online; they tell us who they are explicitly (through lead capture forms, social media, feedback forms etc.), and implicitly (as we track their movement across the website and interactions with other aspects of our marketing.)

Yet, we act on assumptions about our audience, and try to connect with them in a very generic manner. Because, that’s incredibly easy to do. But that wouldn’t get us great results.

Instead, if you listen to your audience, and understand their behavior, you would be able to make a much better and profitable connection with them.

We are already sitting on incredible amount of raw information – but it is for us to collate that data and draw meaningful behavioral patterns from it.

2. Change

Marketing Tips from Mad Men - Embrace Change

“Change isn’t good or bad. It simply is, it can be treated with terror or joy.”

Change is frequent in anything led by technology. We all see new social media platforms emerge, and decline. Google continually modifies its algorithm to improve search experience.

Whenever there is a new change, there is a general outrage that we witness – and it’s inevitable. Every change throws marketers off their games a bit.

But as soon as the aftershocks of the supposed disaster pass, the marketers that emerge victorious are the ones that go with the flow, and face the change, instead of moping around and closing their eyes to what’s going on around them.

It’s easy to stay adamant, and say, that’s how we have always done things, but it’s also completely fatal for a business.

Let’s think about mobile-friendliness of a website for a second. A business that gets a significant amount of its traffic from mobile, but chooses to not switch to a mobile-friendly design would definitely suffer in the long run. It’s a change, but businesses need to learn to embrace it.

3. Strategy

Mad Men Marketing Tips - One strategy per campaign

“That’s not a strategy, that’s 2 strategies, connected by the word ‘and’.”

All digital marketers are conversion optimizers. Be it a social media post, a blog, an ad copy or a landing page, we are all striving to get better results.

There are 2 rules for every successful campaign:

  1. Identify who you want to target – your audience.
  2. Identify the offer that would resonate with this audience, and focus the campaign on just that “one” thing.

You cannot try and sell to two different demographics in one single search or display campaign.

And, you cannot try and sell two different offers in “one” campaign to that audience either.

You would have seen campaigns trying to do everything on one landing page. Buy a course “or” Get free video lectures “or” Subscribe to the newsletter.

If you do this, you are disrupting focus, creating friction, and making people think again about why they are on your landing page at all. They clicked on the ad, because they probably thought your course seemed cool and wanted more details. But, you gave them another option in the form of free videos as well. Now, they might just sign up the free course, and not buy your course, till at least later.

So, go by one strategy, not two connected by the words “and” or “or.”

4. Technology

Mad Men Marketing Tips - Build a connection

“Well, technology is a glittering lure. But there’s the rare occasion when the public can be engaged on a level beyond flash – if they have a sentimental bond with the product.”

With all the props Mad Men has received for portraying the cynical world of advertising in the ’60s accurately, one problem that the critics often found was the mediocrity of the “winning” pitches. The Kodak carousel pitch, where this line comes from though, was good, and probably the show’s strongest.

Your product might be great, but that alone would not win you loyal customers.

It’s the relationships your people are able to build that would create the sentimental bond – the salespeople who strive to understand the individual needs of prospects, instead of concentrating on just making a sale, a support team that is quick, prompt and effective, and the whole company making the customers feel they are important even post-acquisition. That’s what you need.

So, invest on these winning people.

5. Story

“When a man walks into a room, he brings his whole life with him. He has a million reasons for being anywhere. Just ask him. If you listen, he’ll tell you how he got there.”

Mad Men Marketing Tips - Respect the prospect's time

I know this is not how Draper meant this, but this is how I am choosing to interpret it for the purpose of this post.

When someone shows an interest in what you have to sell, he’s chosen to be there while blocking out everything else.

Respect the time he took to do it. If he clicked on your ad, while neglecting all the others, the experience on the landing page, therefore, has to be according to whatever he clicked the ad for. Finally, if he takes an action, by filling your form, you have to respect that by giving him a consistent experience. Deliver what you promised, otherwise you would just leave a sour taste in his mouth, and you don’t want that for someone who took enough interest in you.

6. Advertising

Mad Men Marketing Tips - Advertising is based on happiness

“Advertising is based on 1 thing – happiness. And you know what happiness is – happiness is the smell of a new car. It’s freedom from fear. It’s a billboard on the side of the road screaming reassurance that whatever you’re doing is okay. You are okay.”

People don’t buy things; they buy the idea of making their lives better with it. They buy the idea of happiness.

That’s why they need reassurance that the decision that they are going to make is good. They need a seal of approval from others they can relate with. Give them this seal of approval in the form of testimonials, case studies and success stories from real people who share the same fears and same concerns as them.

7. Success

Marketing Tips from Mad Men - success

“Even though success is a reality, its effects are temporary.”

So what that you closed a new deal – no doubt you got success. But, unless you follow-up this success with great support and customer service, your clients aren’t going to stick.

Invest on post-acquisition support and nurturing. Send your customers valuable information they can use, and give them the support no one else has been able to. That’s when the success would be a long-lasting reality for the business.

8. Customers

Mad Men marketing tips - don't take the customer for granted

“The day you sign a client, is the day you start losing one.”

This once again emphasizes on the fact that you cannot afford to take a client for granted. It’s their business, and they can choose to take it anywhere they want, if they are not happy with what you have to offer.

So, you need to strive to keep these clients on board continuously by providing them the best of your support and service.

9. Problem-solving

Mad Men marketing tips - solve problems

“We are not artists, we solve problems.”

This stands true in every aspect for advertisers and marketers everywhere. You might come up with the most creative campaign, but if your campaign doesn’t help the sales, or the brand identity, or whatever was the goal of your campaign, it’s a fail.

The big man, Ogilvy also said it very well – “If it doesn’t sell, it isn’t creative.”

There are several examples of creative ad campaigns that actually ended up hurting the sales of the product they were advertising. Several cases also include ads that were so outstanding that the audience remembered the campaign, but didn’t recall the product being marketed.

Digital marketers also should keep this in mind, and test what works for them – a clever ad or a clear one. In the end it all boils down to what sells better, and helps you achieve the objective of your campaign.

10. Anticipation

Marketing tips from mad men - our worst fears lie in anticipation

“Our worst fears lie in anticipation.”

It happens often that you are often so caught up in crafting the perfect campaign, or the perfect blog post, that the actual implementation of the campaign or the actual launch of the post keeps getting pushed back indefinitely.

One thing that the marketers need to rise above is the fear of how their campaign would be received by the audience. I am not saying that you should push out a not-thought-through campaign or a half-baked post, but you need to know when to actually hit “Publish” instead of waiting for the implementation to be perfect. You’ll not know how it will be received, until you actually make it live, would you? If it fails, learn from it.

Bonus Quotes – Sterling’s Gold

Draper was the creative genius, but account man Roger Sterling never failed with his one liners either. Let’s look at present day sales from his perspective.

11. Customer relationship

Marketing tips from mad men - never force the client

“Being with a client is like being in a marriage. Sometimes you get into it for the wrong reasons, and eventually they hit you in the face.”

The reason why convince or confuse doesn’t work anymore in sales – at least it shouldn’t. The best sales people now are not the ones who can sell a product to people who don’t need them.

If you sell to someone who doesn’t want your product, the relationship would eventually end, because you were in it for all the wrong reasons. You tried to make a sale, without considering the customer’s benefit. They would eventually realize this – they aren’t fools after all.

“The consumer isn’t a moron. She is your wife.” – Ogilvy

12. Sales pitch

Marketing tips from Mad Men - be prepared

“Are you going to tell me what you’re going to talk about, or is my look of surprise part of the sales pitch?”

Be prepared when you are making a sales pitch – research the prospect properly before you actually get on a call with them. Tracking software in place would help your cause here.

A prospective customer would trust you if they believe that you understand their needs inside out – the only way to not get caught off-guard by their questions is actually doing your homework.

So, that’s it. That was my share of favorites from Mad Men’s incredible marketing wisdom. Why don’t you share yours too, while I go get an old fashioned. Again, if you haven’t watched it yet, I hope this post convinces you to.

Developing a business community doesn’t come easy. Watch the webinar to find out how you can build a thriving business community that will help generate leads, drive engagement and accelerate sales for your business.

In the session, Ravindra MK, co-founder of BHive Workspace, one of the largest coworking spaces in Bangalore and organizer of BHive Startup and Entrepreneur Community, shared his experience and expertise on developing a community, how to get started, benefits of having one and best practices.

How to build a thriving community

View the Recording

Visit our blog for more webinar recordings and marketing blog posts.