Home Rental has been a pretty unregulated market, particularly in India. Homeowners have been tormenting tenants with unrealistic deposit demands and unserved amenities and facilities. Anyone new to the city, with a meager amount of money in his pocket, finds it tough to sail through.
NestAway, a Bengaluru based startup recognized this crisis and came to the rescue with minimum security deposits and brokerage. Founded in early 2015 by Amarendra Sahu, Deepak Dhar, Jitendra Jagadev and Smruti Parida, NestAway is a new concept for the homeowners, a solution for the tenants and is fixing the youth housing crisis in cities. It has set footprints across 13 major cities in India including Bengaluru, New Delhi, Mumbai, Pune, Noida, and Hyderabad, among others, and has 25,000+ homes in their network with 55,000+ tenants.
Automating to Scale
Customers are said to be the knees of every successful business opening the doors to revenue growth. Considering customer importance at all stages, tracking every metric within the process became a crucial requirement for NestAway.
While redesigning the process in late 2018, it became a challenge to fill in the gaps within the tenant acquisition process.
Finding the right solution