The main reason why they chose LeadSquared as their sales solution, is because of the extensive tracking that the tool provides. This means that they can accurately track where their leads are coming from. They could also tell which page the lead first visited – whether it was a web page or landing page.
Another reason, LeadSquared helped was because of the automation feature. They could now trigger emails based on lead actions. For example, if a lead has opened an email, then a followup email or, a followup task, will be set up for the lead. This has reduced their workload drastically. Earlier, they used to rely on manual efforts to nurture leads. Also, they had separate email and SMS vendors, who were providing them with paid credits.
But, with LeadSquared, we were able to get an opportunity to reach out to our existing database, without the need for much manual intervention. They are able to automate most of the email communications.