With Infusionsoft, you can target customers based on their cart purchases, cart abandonment rate and so on. That is a highly useful feature which is, unfortunately only relevant for E-commerce companies. So, if you are not an e-commerce business, you can find an Infusionsoft alternative (like LeadSquared), that can fit your business better.
Knowing how your marketing or sales efforts are performing, is essential to improving your ROI. Reports and data enable you to identify the gaps in your process and improve your performance. The reporting feature in Infusionsoft is not extensive. In fact, it is not even part of their regular product. It is provided via a Graphly integration, at an extra cost. So, if you are looking at reporting – from basic marketing metrics to extensive sales analytics, LeadSquared would suit your requirements better.
The maximum number of contacts Infusionsoft offers (even in it’s highest plan), is only 10,000. This might seem like a big number, but let me put that in perspective: 10,000 is the number of contacts you get in the lowest plan in LeadSquared CRM. When you do your marketing and sales right (as you doubtlessly will – you are looking at a software to help you with it! That’s a great move), the number of contacts in your system will overshoot 10K. That means you will simply end up paying quite a lot for every new contact you add. So, if you do plan to scale and have a high number of contacts, LeadSquared – as an Infusionsoft alternative, will work for you.
Infusionsoft, gives you a fair bit of both CRM and Marketing automation, but not a comprehensive solution. For eg. like we already discussed, mobile CRM features are minimal. So, to manage your sales teams, Infusionsoft would not be a good idea. An alternative solution like LeadSquared CRM, built exclusively for sales teams would work. Likewise, if you need only a marketing automation tool, with your sales team getting insights, opting for Infusionsoft again, will not be optimal -as lead management features are basic. The advantage of getting an Infusionsoft alternative like LeadSquared, is that you will get complete CRM features and when you decide to expand to marketing automation, the features will integrate seamlessly.
Unless you catch them (Infusionsoft) on a Black Friday deal, you will end up paying almost 2000$ for a kick-starter package. This will be over and above the cost of the software. Now, this kick-starter package is not entirely a bad thing. Since it can be difficult to get started with Infusionsoft right away, it is training to help you use it well. However, the question is – do you really want to spend so much resources (time, effort, manpower, money), when there are easier options around? Alternatives like LeadSquared finish the on-boarding for basic requirements at around 600$. More importantly, you can get started with it without training – so that you can focus on conversions, instead of learning a new software.
As already established, Infusionsoft cannot be used directly ‘out of the box’. Even after the expensive kick-starter package, you will need at least one user solely for managing your account. If you are unwilling to dedicate such manpower, checking out simpler Infusionsoft alternatives (like LeadSquared) would be a good idea. They go easy on the resources and is a plug and play model that gets you started right away.