Description
Monitor touchpoints, improve marketing ROI, drive pipeline and revenue. Connect the dots across marketing efforts, pipeline & revenue into Leadsquared.
Factors.ai is an end-to-end marketing analytics and revenue attribution platform that helps teams monitor
and optimize their efforts. Make sense of your marketing data — consolidate and crunch user actions across campaigns, events, websites, Leadsquared CRM, and more.
Analyze how leads engage with your company as they move through every funnel stage across campaign interactions, website visits, pipeline, revenue — and everything else in between.
Features
1. Track the entire customer journey: With Factors integration, connect customer journeys across campaigns, web, and CRM for rapid, reliable, hassle-free reporting.
2. Quantify the impact of your efforts: Demonstrate marketing’s true impact on pipeline and revenue with customer journey funnels, revenue attribution, and more.
3. Intuition alone isn’t enough!: Ensure iterative improvements across marketing performance with automated, data-driven insights into what’s helping and hurting conversions.
4. Analytics made easy: Unlock intuitive, automated marketing analytics. Create ad hoc reports with custom metrics, events, & dimensions as well as countless filters & breakdowns — all in ties with Leadsquared CRM.
5. Automate analytics, attribution, and insights: Marketing analytics and attribution can be a chore. With Factors integration, it doesn’t have to be. Teams automate their analytical heavy lifting using powerful, AI-powered reporting, actionable CRO insights, and countless filters and breakdowns. Determine how and why leads are moving from one stage of the sales funnel to the next on Leadsquared CRM — all in a matter of minutes.
6. Optimize the customer journey: Analyze what’s helping or hurting the customer journey and optimize efforts, resource allocation, and ROI performance accordingly. Make sense of every touchpoint with flexible conversion funnels, powerful attribution models, and rapid KPI reports. Unlock deep insights into the customer journey across campaigns, events, and website… all the way into revenue and pipeline data from Leadsquared.
