Focus your sales efforts on leads that meet your quality criteria
Customize the lead qualification criteria completely to your business needs. Assign high scores to certain lead attributes, like a designation, a geography etc. You can even create custom lead fields or activities, and include them as qualification criteria.
Use email and phone number validators to keep junk and non-serious leads from entering your sales cycle. This makes sure that your sales funnel remains clean (because bots, spammers and visitors not willing to share their correct info would be filtered out at the onset).
Assign high scores to leads that fit your ideal customer persona. This helps filter out the leads that are completely different from your target audience, so that your team doesn’t waste time chasing them.
Some leads might be in the final stages of making their buying decision. Set up the system to identify these telling-signs, like when a lead clicks on “Send me a quote” link in the email. Get notified when such an activity occurs to increase the chances of closure.
Get notified when a high-quality lead arrives (a lead that perfectly matches all your Quality criteria). Also get notified on a sales-relevant action, like when the lead clicks an important link on your email. Chase these opportunities first.
Use these lead qualification rules to help your sales team prioritize their work everyday. Bring the response time for these high-quality leads down to zero and increase their chance of conversion.
Don’t get misled by the high number of leads you are generating. You’ll always have an idea of the percentage of high-quality leads in your database, and high-quality leads being generated everyday.
Filter out the junk leads during lead capture with mobile number verification. Watch your sales team get more closures, as now they chase only the genuine leads.
“We have experienced a tremendous increase in footfalls to conversions, from 9% last year to 21% this year. This increase directly co-relates to the ease of identifying leads that are qualified.”
DGM Sales, Ace Creative Learning Pvt. Ltd.