Engage them with content that matches their interests
Track your leads to find what they are doing on your website – the pages they are viewing, the CTAs they are clicking, and more.
Find out how effective your content is by tracking the time spent on each page. If they bounce off in 1 second, make the content easy to consume.
Find the content your leads find most valuable by tracking the CTA buttons they are clicking, and the content they are downloading from your website.
You can define, map and track custom web activities like the videos they are viewing on the website, the buttons they are clicking and more.
Where are the leads coming from to your website? Are they coming from Facebook, Twitter, Google search, referral sites, or elsewhere – you’ll know it all.
Find the web pages, landing pages and forms that get you the best conversion rates. Get detailed reports on the leads generated by each page.
In addition to the initial sources of the leads, you can also find out the sources of key activities. Ex: if a lead is generated from a Facebook ad, but completes a purchase from a Google Adwords campaign, you can track this.
If a lead does an important activity on the website, you can send automated, relevant responses to them to engage them till sales team reaches out to them. Ex: If a lead views the pricing for a particular product, you can send them current offers running on that product.
Send an apt response whenever your leads take an important action on the website. For instance, when a lead views your blog, you can send them more engaging content around the same topic.
Automate notifications to your sales reps whenever a relevant activity occurs, like pricing page view. You can automatically change lead stages as well.
“Website tracking shows us exactly what our leads are doing on our site. This arms our sales team with better information about each prospect and helps identify prospects who have a higher probability of conversion. In fact, our sales efficiency has improved 4x times, thanks to LeadSquared.”
Co-founder, Research and Ranking