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“We’re now plugging lead leakage by 25%! Earlier, we managed many processes manually and on multiple dashboards. Ever since LeadSquared unified these aspects, we’re seeing a positive impact in our day-to-day activities such as combating lead leakage.”
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Higher Sales Conversions
Reduction in Lead Leakage
Workforce
Lead Distribution
LiquiLoans is a peer-to-peer lending platform that uses technology to match borrowers to lenders. This eliminates the high interest margins which are generally observed in the cases of other traditional financial institutions, thus making borrowing cheaper and investing a more lucrative opportunity as compared to traditional investment avenues.
They wanted to transcend their business operations from manual inputs on Excel to an agile sales execution solution that can take care of routine business processes on autopilot!
Here’s how LiquiLoans uses LeadSquared for managing different customer journeys:
– Manual lead distribution
– Inability to acquire customers across channels
– Managing partner-sourced leads
– Customer onboarding
– Customer engagement and relationship management
With LeadSquared, LiquiLoans can onboard customers across channels and engage with them too. LeadSquared unifies all channels under one platform, further eliminating the need to manage multiple vendors. Customer engagement is also simplified with better visibility into initiating follow-ups to prevent drop-offs and ensure completed customer journeys.
With Smart Views, every sales user can access key data in real time. This can be aspects such as accounts, opportunities, leads, tasks, etc., acting as a single work area for a user. Daily reports also give better insight into progress made to execute the next set of actions.
Without LeadSquared, lead distribution was a manual process that took close to half an hour.
With automated lead distribution through LeadSquared, leads are distributed in real-time and evenly based on agent availability, and performance.
With LeadSquared, reports and analytical dashboards help analyze sales processes at a macro and micro level. LiquiLoans can seamlessly access data about team productivity, tasks completed, actions taken by the lead, and much more.
LiquiLoans can now accelerate sales cycles and is combating lead leakage with the backing of LeadSquared. With capabilities such as sales automation, they can now focus on aspects that are more vital to the business, enable better agent productivity, create impactful customer journeys, and much more.
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