Wizako Improves Student Onboarding with LeadSquared

K S Baskar

“LeadSquared, as a platform, is a dream come true. The team envisions the problems we face and provides end-to-end solutions that significantly improve the efficiency of my teams.”

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Significant

Improvement in Team Efficiency

One Shot

View of the Leads

End-to-end

Student Journey Maps

Customizable

Platform

Wizako, the test-prep platform, loves LeadSquared for:

  • Its ability to provide a well-integrated system 
  • The team’s support and interactions 
  • Its custom automation and Smart Views 
  • Minimizing the sales team’s multi-platform distraction 
Significant

Improvement in Team Efficiency

One shot

View of the Leads

End-to-end

Student Journey Maps

Customizable

Platform

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About Wizako 

Wizako is a GMAT/GRE test-prep platform that has been serving students for 20+ years. They provide live online as well as offline courses to aspiring students. 

The team was maintaining the progress for each student and enrollments manually. They faced an issue when counselors and marketers were managing the student database through different platforms, such as email and WhatsApp.  

The counselors used to meticulously record all incoming calls and website signups on Google sheets. But as the number of inquiries grew, maintaining records manually led to missed opportunities and distorted the student experience. 

They realized that they needed to start integrating the processes so that student experience isn’t hampered, and the overall team efficiency also improves. Check out what Baskar has to say about his experience while implementing a CRM. 

Realizing the need for an Integrated CRM 

“We realized that we do value add to students when they join the course, but we wanted to make the entire student journey more seamless. That’s what LeadSquared provided us – an integrated system where things don’t fall through the cracks”

wizako logo

The team realized that working on different platforms resulted in  

  • A poor onboarding experience for their students 
  • The team not having end-to-end visibility 
  • Lack of a tracking mechanism for training and insights 

While evaluating different platforms, the team heard about LeadSquared quite a few times through sales users and peers. 

A dream come true platform in action 

After their first interaction with the LeadSquared team, Baskar could see that the platform provides everything they need: 

  • Seamless integration with their Learning Management System 
  • Mapping multi-channel conversations to the leads 
  • Detailed call recordings to help train teams better 
  • Customized automation to aid business processes 

“LeadSquared has significantly improved the way my team operates. We can capture qualitative intelligence about the pressing needs a student has. Now, no student interactions are missed, and our admission team knows how to answer to student queries, what collaterals to share, and the type of content to create.”

wizako logo

LeadSquared understands that every business is different and will have a variety of business processes that impact student conversions. If you are looking for a customized CRM solution for your test-prep business, your search ends here. 

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