Wizako is a GMAT/GRE test-prep platform that has been serving students for 20+ years. They provide live online as well as offline courses to aspiring students.
The team was maintaining the progress for each student and enrollments manually. They faced an issue when counselors and marketers were managing the student database through different platforms, such as email and WhatsApp.
The counselors used to meticulously record all incoming calls and website signups on Google sheets. But as the number of inquiries grew, maintaining records manually led to missed opportunities and distorted the student experience.
They realized that they needed to start integrating the processes so that student experience isn’t hampered, and the overall team efficiency also improves. Check out what Baskar has to say about his experience while implementing a CRM.