With the world shifting towards mobile devices, so have marketers. Google has started penalizing websites that are not mobile-friendly, and the shift of preferring smartphones over desktops has only been growing. This changing trend means that mobile SEO is gaining momentum. But what is it and how does it differ from normal SEO?
Keeping in accordance with the growth in mobile technology, our guest speaker enlightened us on the topic in our last webinar. Abhishek Mehta, from AdLift, talked about the importance of mobile search marketing, and how it has grown and evolved over the years.
Abhishek is a digital marketer and the AVP of AdLift, a global digital marketing company. AdLift was named as India’s 8th fastest growing mid-size company by INC 500 in 2013 and SEO Agency by IDMA in 2014.
Currently, he is responsible for driving global growth through paid & organic marketing channels, including paid search, display, social media, content marketing & SEO for all clients.
Now that is someone I want to learn mobile SEO from, don’t you?
In the webinar, Abhishek also discussed:
- Evolution of Mobile SEO
- Google’s AMP project and how it can drive your conversion rates
- Why you should go mobile for local SEO
- How to optimize mobile user experience.
In case you missed out on the webinar, we have Abhishek’s webinar deck ready for you. You can access it here. (If you are confused about how to go about marketing for mobile devices, then this webinar is definitely for you!)
Hope you find it useful ? Visit our blog for more tips on mobile marketing, past webinar recordings and other marketing blog posts.
Also, here is Why We Need To Care About Mobile Users?