ValueFirst (Twilio) Integration with CRM

Ensure quick SMS and WhatsApp conversations through LeadSquared portal.

Seamless conversations. More Conversions.


50% higher conversion from enquiry to booking

“WhatsApp is an important part of our customers’ life and an average person spends an average of 1.5 hours on the platform daily. We wanted to make Nissan a part of their daily conversations so that its convenient for the customers to explore our products and services. We are glad to have ValueFirst as our partners, who have been collaborative and professional all along this journey.”

Punit Banga, GM – CET, Nissan Motors

Personalize Conversations with WhatsApp and SMS

Leverage the power of the world’s most popular conversational channels with ValueFirst’s super reliable APIs.
Personalize messaging in real time and deliver great customer experiences.

Simplified communication

Easily send SMS or WhatsApp messages to prospects and customers through LeadSquared CRM.

Reminders and notifications

Nurture leads and retain customers by sending automated campaigns, reminders and much more.

Track message logs

Prevent lead leakage by tracking outbound and inbound texting logs as activities in LeadSquared.

Create message templates

Create a set of standard messages that allow use of previously configured text to send or to reply.

Monetize touchpoints

ValueFirst and LeadSquared integration can help you monetize multiple touch points with simple and straight forward conversations. Adding personalized conversations at relevant touch points improves your sales TAT and at the same time eliminates tedious siloed data and managing multiple chat threads.

Build seamless customer journeys

A contextual customer journey on appropriate channels helps build memorable brand experiences for your customers. With WhatsApp and SMS connectors on LeadSquared, brands can build relevant, personalized, and meaningful customer journeys in the blink of an eye.

Trigger multichannel communication

Analyze consumer behavior

Relevant conversations come from knowing consumer behavior. With LeadSquared and ValueFirst, analyze what is helping or hurting the customer journey and optimize efforts, resource allocation, and ROI (Return on Investments) performance accordingly.

“We’re fueling our growth and building some amazing offerings to help enterprises do better conversations with their customers.

LeadSquared’s proven reliability, security, and comprehensive capabilities will help us cater our offerings to more users. We will be able to seize new market opportunities and build more scalable conversational experiences.”

Enable SMS and WhatsApp Conversations through CRM


What is ValueFirst?

ValueFirst is a CPaaS organization connecting businesses with customers over telecom and internet channels. ValueFirst is a Twilio company.

What is Twilio?

Twilio is the world’s largest CPaaS (Communications Platform as a Service) organization serving more than 1 million customers globally.

Does ValueFirst integrate with CRM?

Yes, you can easily integrate ValueFirst with CRMs like LeadSquared and ensure seamless SMS and WhatsApp conversations with leads and customers.

How to connect with ValueFirst

You can share your query/requirements with ValueFirst here or write to them at

What other things ValueFirst can help me with?

ValueFirst is a one stop shop for all communication needs. They have channel solutions like WhatsApp, SMS, Voice along with solutions pertaining to Conversational AI, Martech Suite and Automation.

How to integrate ValueFirst with LeadSquared?

LeadSquared offers out-of-box integration with ValueFirst (Twilio).

You can go to LeadSquared’s App Marketplace and type “ValueFirst” in the search box or browse the connector in SMS category. Follow the set-up instructions and get started in minutes. You can also go through the ValueFirst installation help document in LeadSquared.