Oro Unlocks 100% Process Transparency by Using LeadSquared
10x your sales productivity with LeadSquared.
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Process Transparency
Lead Leakage
Monitoring
Sales Workflows
Oro is one of the fastest-growing instant gold loan start-ups in India. Headquartered in Chennai, Oro has a unique doorstep gold loan service. In just a short year, the company has extended its operations from Chennai to two other cities – Bengaluru and Hyderabad – and is planning a multi-fold increase soon. Using technology, the platform aims to help its customer unlock the value of their gold assets instantly and at significantly lower costs.
Since its inception, Oro operated on Google sheets, among other informal tools, to manage its operations and boost its customer acquisition. But its teams soon realized that the setup would not be feasible as they keep growing regionally and operationally.
Required a solution to import leads, distribute, and track journeys efficiently
A central console to view the status of all inquiries in different stages
Wanted a highly adaptable solution that could complement their scaling
Due to its manual nature, field tracking was difficult for the managers
Leads could now be imported and distributed seamlessly to call center agents
Smart Views feature to simplify agent dashboarding experience and improve operational efficiency
Actionable reports and highly customizable dashlets to enhance strategic initiatives and transparency
LeadSquared Mobility Solution for field agents with check-in/out, geo-fencing, geo-tracking, and many features to optimize agent performance