“Reports that can be generated from LeadSquared are immense and give a clear-cut idea of what happens in your organization. Sitting in a manager’s chair, I can get a microscopic view of the number of sales for a particular time range, the number of calls made, how many demos scheduled, and much more,” says Satish.
As a growing EdTech startup envisioning rapid expansion plans, Tutoroot wanted to have the flexibility to experiment with its processes and discover the best marketing and sales ROAS.
Plus, timing is everything when it comes to high-velocity sales, and missing out on follow-ups is quite common. With LeadSquared, Tutoroot is now able to experiment fast and track the performance of all its campaigns easily; follow-ups are also tracked well.
The email and call reports help managers to monitor the number of calls made and emails sent by each rep. Tracking daily sales activities—such as calls made, emails sent, and, follow-ups missed—helps them better understand their closures, pipelines, and revenue.
In case the lead is not worked upon, it is reassigned to another sales agent in a round-robin manner. It ensures no missed follow-ups and boosts student acquisition rates. The reporting feature helps the team optimize and strategize their sales and marketing campaigns. They can figure out the best sources of lead generation and distribute their budgets accordingly.
“Social Media Marketing can get costly for early-stage start-ups. If we spend Rs 1500/- per lead generated, it is important to track the lead source, background, and disposition. The entire lead journey is vital. LeadSquared helps us track the ROI on marketing spends and is giving us real insight to make actionable decisions,” says Satish.