Real-estate-marketing

Selling in real estate is challenging, time-consuming, and exhausting. The fluctuating economy and buyers’ demands complicate it further. And we haven’t even got to the financial barriers holding millennials and generation Z back from buying properties.

This might be a solid damper on your mood, but fortunately, this guide covers how you can make the most of this bleak situation by improving your real estate marketing strategy.

Let’s take a positive turn towards a few trends that real estate agents and developers can expect in 2024:

  • Residential sales have experienced a 51% surge since 2021.
  • The rental market is slowing down, and real estate sales will remain a seller’s market with higher demands and even higher property rates. 
  • 9 out of 10 US companies are moving away from the remote model and towards a hybrid, work-from-office focussed model. The primary market in metropolitan cities will soon experience a boost.
  • Over 44% of new homeowners search for properties online! There’s an upward trend in the demand for intelligent HomeTech and the option to buy properties online. It’s safe to say that rapid adoption of technology can be expected in the real estate sector.
  •  Property rent is expected to reach 8.4% by May 2023, so you can expect younger and first-time homebuyers to move toward the housing market.

To make the most of these upcoming opportunities, you must have a marketing game plan ready. Leads with a buying intent, captured through the proper marketing channels, ultimately lead to faster conversions. With just a few marketing strategies, you can increase your visibility, build trust with your audience, and ultimately, drive more leads and sales.

Let’s get started!

25 Real Estate Marketing Strategies

In this article, we’ll cover various strategies spread over offline and digital channels and share the tools and resources you need to implement them. Before you change any of your marketing strategies, here are a few basics you need to review:

1. Build a niche

A niche in real estate is defined both by where you’re selling and whom you sell to. A single real estate agent can’t cater to every demographic across the country, and focusing on a segment of your audience can prove to be an excellent marketing tool.

The chosen niche should lie at an intersection of your interests and the upcoming market trends. For example, your niche can be affordable apartments in New York for millennials. Real estate businesses can also focus on corporate spaces as their niche if most of their clients are businesses (which can be further segmented into the size of the company and the location they prefer).

2. Hire a professional photographer

Whether it’s for a listing website or your own, having a professional come in to shoot pictures or videos of the property is a significant upgrade. Since 97% of people use the internet to look for a home, you’re putting your best foot forward with these visuals.

Buyers are more prone to come and visit the property if they have an idea of what it looks like. The images and videos give buyers an idea of the size, location, and amenities. Drone shots and 3D renders of the living space are a bonus you can take advantage of.

You can take inspiration from our client, Acron Homes, who use videos to market their villas in Goa.

3. Register yourself as a business on Google

The easiest and most effective list you can be featured on is on Google and Google maps under local businesses. Listing here is an important aspect of local SEO as well. With reviews, directions, geo pins, and pictures—it doubles up as a website that generates plenty of leads. It also helps your buyers:

  • Ask and answer questions
  • Book appointments
  • Check out prices for different listings
Real estate marketing strategies and ideas - Listing on Google places

4. Improve your website

Your website may be the buyer’s first interaction with your business. A bad website can harm your business and drive your audience away. Improving your website involves publishing relevant blog posts, presenting your listings along with the pricing, showcasing client testimonials, and enabling easy navigation across pages.

Invest in a professionally designed website that

  • Showcases your properties
  • Includes a clear call-to-action
  • Provides easy-to-use contact forms.

Tools: Platforms like WordPress and Squarespace offer customizable templates and features to create a professional website.

A clear call-to-action
Real estate marketing strategies and ideas - easy-to-use contact forms

Alternatively, brokers and smaller businesses can create a website on Google Sites and showcase the property details.
Here’s an example of how a property owner has created a simple website for selling his flat in Pune.