If your sales rate is not what you would like it to be, you are probably wondering what steps you should take so that you can boost your sales and profitability to new heights. You can try a range of methods when you want to get the most from your business, but a good inbound marketing strategy stands out from the rest in a way that you won’t be able to ignore.
Crafting and implementing the right inbound marketing strategy will allow you to improve your conversion rates and earn the trust of your prospects. You will also be able to track the return on your investment and make small changes to enhance your effectiveness over time.
Inbound Marketing Strategy Overview
In the past, marketing involved getting in a customer’s face and telling her what she wanted to buy, and that approach worked for a while. The advances in technology expose consumers to many advertisements on a daily basis, so most people learn to tune them out. Smart marketers knew that they had to do something if they did not want to fall behind, so they created inbound marketing.
Rather than sending your message to your prospects, inbound marketing aims to draw your customers to you by providing valuable, engaging content. If you would like to use an inbound marketing strategy to increase your sales and generate leads, you can employ several tactics, such as social media, search engine optimization, and content marketing.
The Importance of Value
If you use your marketing message to go for the sale too soon, you will turn many people away. They won’t want to do business with you because you won’t be able to get their attention or make yourself stand out from the competition. By offering value to your potential customers, you will show them that you are a caring expert in whom they can trust, and they will feel compelled to buy your products or services.
In addition to inspiring people to spend their money, adding value will also encourage them to share your content with their friends and family, providing you with free exposure. You can consider a few things that the people interested in your products or services might want to learn and write relevant content.
Using Social Media to Attract Attention and Drive Sales
When you combine social media with a winning business plan, you won’t have much trouble reaching your objectives and boosting your profit. At the start of your journey, you will need to promote your social media channels to your audience, but your content will do the rest if you offer value on a consistent basis. You will want to test different titles until you learn what approach will gain the most traction with your followers.
If you are highlighting a blog post on social media, don’t reveal everything at the start. Instead, give your followers enough information to make them want to click on your link to read the rest of your content. Also, you can use social media to reach out to your prospects and ask them about the problems they are facing. Listening to their feedback will allow you to craft content that they won’t be able to overlook.
(You can check out how you can use social media to your advantage here.)
Using Search Engine Optimization to Gain Exposure and Earn Trust
When people use Google and the other search engines to find viable solutions to their problems, they trust the natural search results more than paid listings. You can take advantage of that fact by ranking your content on Google. This will also give you a steady flow of targeted visitors to your website for years to come.
You can start with keyword research to learn the top phrases and terms that your prospects use when they are looking for information related to your market. Then, create high-quality content that focuses on those keywords, but you will also need to generate backlinks from reputable sources.
(You can learn all about search engine marketing here.)
How Content Marketing Can Benefit Your Bottom Line
Content marketing is another great way that you can earn trust and drive targeted visitors to your website, blog or sales page. You will want to uncover popular bloggers and other influencers in your industry and to reach out to them. Most bloggers have trouble keeping up with the demand for quality content, and you can fill the gap. Infact, content marketing is one of the backbones of an inbound marketing strategy.
In exchange for offering compelling and valuable blog posts to influencers, you will gain a link that points back to your website. These links will improve your SEO rank and send a flood of potential customers to your sales page, and you will be pleased with the outcome when you see it for yourself. Not all influencers will be interested in sharing your content on their websites or blogs, but you will reach your goal if you remain dedicated to your plan.
(Learn more about content marketing here.)
How to Track the Return on Your Investment
Although using inbound marketing is a great way to drive traffic and optimize your sales rate, you will still need to track your conversions so that you can monitor the return on your investment. Doing so enables you to make small adjustments that will allow you to enjoy the best possible results.
Whether you are using social media, SEO, content marketing or something else, you can place tracking pixels in your links and checkout page, allowing you to monitor your conversion rate. When you use them in your marketing plan, tracking pixels will tell you what platforms are giving you the most sales, and you can place your attention on the methods that get the best response from your target audience.
When you are ready to get more sales than you once thought possible, never ignore the power of a good inbound marketing strategy when it comes to growing your business and expanding your reach. You will feel amazed when you take the first steps and experience the rewards, and you will know that you are on the right path.
Social media, search engine optimization, and content marketing will combine to empower you to reach your long-term goals. Since the results for which you have been looking are closer than you think, you don’t want to waste any more time.
(Check out the sales and marketing guides that the LeadSquared team has put together for you.)