Field Sales Apps: Importance, Features, Benefits & 10 Best Apps

Field sales agents are the unsung heroes who go out in the sun and rain (and sometimes, snow) to sell. 

Don’t they deserve to be empowered? Don’t they deserve their job to be made a tad bit easier? They do, right? 

That’s why you should consider getting a field sales app for your agents. Plus, it makes sense from the business perspective as well. An organized team means more work done, fewer confusions, and increased productivity. 

What is a field sales app and why do you need one? 

A field sales app is a handy software for mobile phones to help outside or door-to-door salespeople conduct their jobs on the go. They can view leads, tasks assigned, enter meeting logs, collect documents, and navigate routes to the meeting locations through a handy mobile app. 

Most of the time, your field agents would go out to meet only sales qualified leads. They usually plan their sales routes manually and would have to remember where and when their follow-ups are. Their work might also require them to collect and verify documents. 

Doing all this manually would only lead to confusion and a lot of missed meetings. That is why having a field sales app designed to handle all their woes is the answer. 

Field sales app also makes it easy for managers to track miles travelled, assign leads, monitor performance along with automating back-office processes. 

Benefits of using field sales app 

Field sales apps can be a valuable asset for businesses of all sizes. By automating tasks, streamlining processes, and providing real-time data and insights, field sales apps can help companies to improve their sales performance and grow their bottom line. 

• Increased productivity: By automating tasks such as order taking, invoicing, and reporting, sales reps get more time to focus on selling and building relationships with customers. 
• Improved customer service: With access to real-time customer data and product information, reps can answer customer questions more accurately and quickly. They can even recommend products and services tailored to the customer’s needs. 
• Increased sales: With tools to track performance and manage pipeline businesses can close more deals. Field sales apps can also help sales reps identify new leads and opportunities. 
• Reduced costs: Field sales apps can help businesses reduce costs like travel expenses, paperwork, and administrative costs. 
• Improved visibility and insights: Field sales apps can provide businesses with improved visibility and insights into their sales operations. This data can be used to make better decisions about pricing, marketing, and product development. 

10 Best field sales apps for mobile workforce 

Here’s a quick overview of 10 best field sales apps followed by their details. 

1. LeadSquared  

LeadSquared offers field force automation with features such as lead generation, lead and opportunity management, and customer relationship management. It is also known for its scalability and ability to handle large teams. 

Key features 

• Lead management: Allows reps to track and manage your leads from one place, including lead generation, qualification, and routing. 
• Customer relationship management (CRM): Allows sales reps to converse smartly with customers through contact management, activity tracking, and deal history. 
• Route planning and optimization: Automatically plans and tracks sales routes for transparency in miles travelled.  
• Offline access: Access sales data and tools from mobile device, even when offline. 
• Reporting and analytics: For tracking sales performance to identify areas for improvement. 

Average rating on Google Play and App Store 

• Google Play: 4.4/5 stars 
• App Store: 4.7/5 stars  

Downloads 

500k+ (Google Play) 

Get LeadSquared on Android | iOS  

Pricing

Contact for pricing 

LeadSquared is a popular choice for businesses of all sizes, from small businesses to large enterprises. It is known for its scalability, affordability, and ease of use. 

2. SalesRabbit 

SalesRabbit is a comprehensive field sales platform that offers a variety of features, including lead generation, route planning, CRM integration, and mobile access. 

Key features 

• Lead generation: Lets field reps find and qualify new leads, track lead interactions, and manage your pipeline. 
• Route planning: Allows planning and optimizing sales routes to save time and fuel. 
• CRM integration: Allows integrations with CRM system to keep customer data in one place. 

Average rating on Google Play and App Store 

• Google Play: 3.8/5 stars  
• App Store: 4.2/5 stars  

Pricing 

SalesRabbit is available in three pricing plans: 

• Small: $29 per month for up to 3 users 
• Medium: $49 per month for up to 10 users 
• Large: $99 per month for up to 25 users 

Downloads 

100k+ 

Get SalesRabbit on Android | iOS 

SalesRabbit is a popular choice for small businesses and startups. It is known for its affordability, ease of use, and robust feature set. 

3. SPOTIO 

SPOTIO is a popular field sales app for door-to-door sales and canvassing. It offers features such as custom territory mapping, lead filtering, and appointment scheduling. 

Key features 

• Sales productivity: Ensures field reps could work productively through task automation, route planning, and sales tracking. 
• Sales territory management: Reduces fraudulent entries through territory mapping. 

Average rating on Google Play and App Store 

• Google Play: 3.8/5 stars 
• App Store: 4.2/5 stars 

Pricing 

Upon request 

Downloads 

10T+ 

Get SPOTIO on Android | iOS 

4. Badger Maps 

Badger Maps is a route planning and optimization app that helps field sales teams save time and fuel. It also offers features such as location tracking, customer check-ins, and performance reporting.

Key features 

• Map-based route planning and optimization: Badger Maps uses GPS to track location and helps plan the most efficient route to the next meeting destination. 
• Task management: It helps create and manage tasks for field sales reps. 
• Reporting and analytics: Provides comprehensive sales activity reporting. 

Average rating on Google Play and App Store 

• Google Play: 4.5/5 stars 
• App Store: 4.7/5 stars 

Pricing 

Badger Maps offers a free trial, followed by a monthly subscription. The pricing plans are as follows: 

• Starter: $29 per user per month 
• Professional: $49 per user per month 
• Enterprise: Custom pricing 

Downloads 

500K+ 

Get Badger Maps on Android | iOS 

5. Skynamo 

Skynamo is a CRM-integrated field sales app that helps sales teams manage their pipeline, track customer interactions, and close more deals. 

Key features 

• Task automation: Automates repetitive tasks, such as sending emails, scheduling appointments, and creating reports. This can free up sales reps to spend more time selling. 
• Performance tracking: Provides businesses with detailed reports on their sales performance.  

Average rating on Google Play and App Store 

• Google Play: 4.5/5 stars 
• App Store: 4.7/5 stars 

Pricing 

Plans start at $19 per month for up to 5 users. 

Downloads 

100K+ 

Get Skynamo on Android | iOS 

Overall, Skynamo is a powerful platform that offers a variety of features to help businesses improve their field sales process. It is well-rated by users and offers a variety of pricing plans to fit the needs of businesses of all sizes. 

6. Geo Rep 

Geo Rep is a field sales app that offers features such as lead generation, route planning, and mobile access. It is also known for its user-friendly interface and affordable pricing.

Key features 

Some of the features at which Geo Rep App excels at are: 

• Real-time location tracking 
• Geofencing sales reps’ territories 
• Location history 
• Ability to share location with location analytics 

Average rating on Google Play and App Store 

• Google Play: 4.5 stars 
• App Store: 4.7 stars 

Pricing 

• Free plan with limited features 
• Premium plan starts at $9.99 per month 

Downloads 

100K+ 

Get Geo Rep on Android  

7. Salesforce Maps 

Salesforce Maps is a route planning and optimization app that is integrated with Salesforce. It offers features such as lead mapping, customer visit planning, and territory management. 

Key features 

• Interactive map: Users can view their Salesforce data on a map, with different colors and symbols representing different types of data. It also allows users to add layers, annotations and markers to maps. 
• Territory management: Users can create and manage territories, and assign them to sales reps. 
• Real-time data updates: Salesforce Maps syncs with Salesforce in real time, so users always have the most up-to-date data. 

Average rating on Google Play and App Store

• Google Play: 4.4/5 stars 
• App Store: 4.6/5 stars 

Pricing 

It is a free app to download, but there are in-app purchases available for additional features, such as the ability to download maps for offline use. 

Downloads 

100K+ 

Get Salesforce Maps on Android | iOS 

Salesforce Maps is a powerful tool that can help users visualize their Salesforce data in a new and informative way. It is a valuable tool for sales reps, managers, and other professionals who need to stay on top of their Salesforce data. 

8. Delta 

Delta Sales App is designed keeping the use cases of manufacturers, whole sellers, and distributors in mind.

Key features 

• Contact management: Delta stores all contact information in one place, so sales reps can easily reach out to customers and prospects. 
• Quote management: To help sales reps create and send quotes to customers. 
• Order management: Lets sales reps manage orders and track their status. 
• Expense tracking: Delta helps sales reps track their expenses and submit reimbursements. 

Average rating on Google Play and App Store 

• Google Play: 4.7/5 stars 
• App Store: 4.8/5 stars 

Pricing 

Delta offers a free trial, followed by paid plans starting at $29 per user per month. 

Downloads 

10K+ 

Get Delta on Android 

9. MobiWork 

MobiWork is a field sales app designed for companies with field technicians to carry out their job efficiently.  

Key features 

Some of the features of MobiWork app that enables technicians to perform better are: 

• Live view of field operations 
• Team coordination 
• Invoicing and payments 
• Reporting and dashboards 

Average rating on Google Play and App Store

• Google Play: 4.6/5 stars 
• App Store:4.5/5 stars 

Pricing 

Upon request 

Downloads 

10T+ 

Get MobiWork on Android | iOS 

10. BeatRoute 

BeatRoute is a mobile CRM and sales enablement platform for distributed field teams. It helps businesses of all sizes manage their sales operations more efficiently and effectively, from lead generation to order fulfilment. 

Key features 

• Sales force automation (SFA): Automates many of the tasks involved in sales, such as order taking, invoicing, and reporting. 
• Route planning and optimization: Helps businesses plan and optimize their field team’s routes, so they can visit more customers and close more deals. 
• Real-time data and analytics: Provides real-time data and analytics on sales performance, so businesses can identify areas for improvement and make better decisions. 

Average rating on Google Play and App Store 

• Google Play: 4.2/5 stars 

Pricing 

Starts at $8.5 per user per month 

Downloads 

100K+ 

Get BeatRoute on Android | iOS 

BeatRoute is a popular choice for FMCG, consumer durables, pharma, manufacturing and retail businesses. 

Overcoming hurdles using field sales app 

Before choosing a field sales app for your team, you should first know your requirements. What is the main goal of your field sales team, what is their typical day like, how big is your team? These questions will help you zero in one tool. 

Listed below are some common problems that field agents face, and how you can solve them using a good field sales software. 

Problem 1: Unable to plan their route properly 

Without an app, field agents might end up planning a really erratic day for themselves. They might start at point A for their first meeting, then travel 10 miles south to point B and then again travel 12 miles north to point C. This is simply a waste of time as he spent most of his day traveling. 

Solution: The field sales management app should show the agent what meetings have been scheduled for the day and what their status is. Also, he should be able to figure out what his best route should be. 

Problem 2: Miss out on meetings and appointments 

When an agent has 50 meetings scheduled for the week, chances are he/she may miss out on some of them. This could be either due to lack of time or simply because he/she forgot. This could lead to a loss of business for the company. 

Solution: The field sales management app should send reminders before the meeting so that the chances of them forgetting is low. Also, when a new lead is assigned to them or a new task is created for them, they should receive instant notifications. This way they can follow up with the lead immediately and reduce the callback time. 

Problem 3: Manually searching for leads 

There are chances that sometimes the agent may be done with his meetings for the day, or his appointment may have been cancelled. So, instead of wasting this time, he might want to reach out to other leads in the vicinity. But manually keeping track of a lead’s location is next to impossible. 

Solution: Your app should track where your leads are and let you know the leads you can reach out to. This way you will save time and increase the productivity of your agents. 

Problem 4: Unable to add leads directly 

While on their sales route, your agent may see a potential lead and choose to do a walk-in. Calling cards may be exchanged and the agent has to remember to input the details into your CRM. If he forgets, the lead may be lost. Additionally, the agent may get calls or texts from a potential client, which may also meet the same fate. 

Solution: The agent should be able to add leads into the CRM directly through the field sales mobile app. Chances of error will be drastically reduced. Also, the mobile app should be able to capture incoming calls and texts as leads automatically. 

Problem 5: Cannot use the mobile app offline 

While on their route, they may run out of battery on their phone. Or they may simply be in an area where cell phone reception is not so great. In such cases, using their internet to log their meetings or to enter new leads might not be possible. 

Solution: The field sales app should have offline working capabilities. This way even if the user does not have internet, he can still perform his sales functions without any hurdles. 

Problem 6: Unable to track field sales agents 

In some rare cases, there are chances where the field agent may exaggerate his day or even lie about the meetings he’s had. It might get difficult for the manager to know precisely how productive the agent has been. 

Solution: The field sales mobile application should accurately track the route that the agent has travelled, the number of meetings he has had, his check-in and check- out timings as well as the number of miles he’s covered that day. This makes the process transparent and easier to track. 

Problem 7: No proper analytics of agents’ performance 

Unlike the inside sales team, the field sales team is not linked directly to the CRM. Which means that precise attribution in terms of salespeople, revenue and geography may not be possible. 

Solution: By having detailed reports for the app usage, the sales manager can accurately check the productivity and efficiency of their field sales team. Additionally, having a CRM which syncs data between both the desktop and mobile applications would simplify the process more. 

In conclusion 

Now you know how your field agents can become more efficient with a sales app. Consider getting them an app which comes linked to a CRM to make it easier for them and you. This way you don’t have to switch between multiple tools.  

LeadSquared fits the bill perfectly and is the perfect tool to empower your field agents. 

Get LeadSquared on Android | iOS  

Or, book a demo with us to understand all its features. 

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