“LeadSquared has literally changed how we are able to interact not only with each other, but also directly with our potential and existing student base. The ability to streamline communication is such a timesaver on a day-to-day basis.”
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Established in 1992, Esthetic Institute is a premier vocational career school focused on esthetics, with courses on nail & wax technology, permanent cosmetics, makeup artistry and more. They are based out of Virginia, and are certified by SCHEV, licensed by DPOR, and accredited by NACCAS.
They used multiple and disperse software for various activities and integrating all of them was a huge hassle.
They wanted to be able to follow through with students on a customized basis and know where exactly each student was in the pipeline.
They were unhappy with how much time was consumed in manual tasks such as collecting emails, sending messages, and waiting for follow-ups.
Often due to internal miscommunications and no uniform records, prospects were not properly communicated with. This created lead leakage.
The main challenge that Esthetic faced while on the lookout for a CRM was finding a software that could cater to their needs specifically. Most of the CRMs that they had tried out, including Salesforce, were cumbersome and included several features that weren’t relevant for their business. As a small school, they needed a tool that would prevent manual work and streamline their everyday practices of communicating with students. They also required important functions like tracking student progress, maintaining records of communication, and integrations with their admissions software.
Before LeadSquared, when a student would call to receive information, they had to ask for the student’s email and manually send the email to the student. Carrying this procedure out for each student wastes a lot of time and energy. Sometimes while typing out the email to one student, they would have to cater to another student’s call, and would end up forgetting to send the email to the first student. This was creating lead leakage and failure to capture valuable prospects.
With LeadSquared’s Marketing Automation, messages and emails are sent immediately and on their own. Automations allow for instant follow-up communications, and leads are captured without any manual interference. Landing pages collect student data as they request for information, and then the emails are automatically dispatched and recorded in the system. Users can then track which students have received the email and when they were opened, greatly improving transparency.
With 2000+ automated emails sent; Esthetic believes that they have saved on average 5 minutes per email. That results in over 10,000 minutes saved and siphoned towards more productive tasks.
As Esthetic was shifting from their old methods of paper & pen towards a digital interface, they needed a common place to host all their data. Initially relying on multiple different software for multiple purposes like lead follow-up, emailing, database maintenance etc., was too difficult so they decided to look for a CRM.
They realized that LeadSquared was perfect for a school of their size. Tailored to their requirements and needs, LeadSquared had all the features that they were looking for. Partnering with LeadSquared gives them access to an auto-updating student database, a marketing/communications tool, a lead capture service that prevents any lead leakage, and a lead nurturing tool; all in one place.
Esthetic wanted a clear picture of where their prospective students were in the pipeline. They wanted to document the journey so when they would hop on a call with the prospect, they would have all the necessary insights ready. Previously, they would have to make phone calls, ask around, and scratch their heads trying to remember all the details of the prospect.
LeadSquared’s Stage Tracking tools allow for each prospect’s journey to be well-documented. Each lead has a unique profile and is automatically updated as and when action is taken. Now, Esthetic knows when emails are sent to the lead, whether the email has been opened or not, how many times has the student requested for information, etc.
With LeadSquared’s Customer Support, Esthetic could solve any issue that they were facing. From the implementation phase itself, the support team was there to help understand their requirements, their problems, and their goals. The LeadSquared team set up the software and automation and helped Esthetic understand how everything worked.
Esthetic loves how they can directly talk to the support team via emails and Zoom calls. The personalized support team holds their hand at every step and helps them get what they need.
LeadSquared has changed the way Esthetic Institute communicates with students. Not only that, but everything is recorded in one database, so there’s no more room for internal miscommunication.
Any team member can go into the database and get details about the student, see which other team members have contacted them, and note down what information has been sent to the student. It has streamlined every process and helps them get things done faster and more efficiently.
ICPR Boosts their Enrolment by 13% with LeadSquared.
