Before LeadSquared, when a student would call to receive information, they had to ask for the student’s email and manually send the email to the student. Carrying this procedure out for each student wastes a lot of time and energy. Sometimes while typing out the email to one student, they would have to cater to another student’s call, and would end up forgetting to send the email to the first student. This was creating lead leakage and failure to capture valuable prospects.
With LeadSquared’s Marketing Automation, messages and emails are sent immediately and on their own. Automations allow for instant follow-up communications, and leads are captured without any manual interference. Landing pages collect student data as they request for information, and then the emails are automatically dispatched and recorded in the system. Users can then track which students have received the email and when they were opened, greatly improving transparency.
With 2000+ automated emails sent; Esthetic believes that they have saved on average 5 minutes per email. That results in over 10,000 minutes saved and siphoned towards more productive tasks.