Bellus Academy is an award-winning beauty and wellness institution dedicated to graduating career-ready professionals. They specialize in advanced training and have built a reputation for innovative education. They love seeing their students thrive in the industry! Not only do they graduate excellent candidates, but their reputation has led to a huge network of top salons and spas looking to employ the graduates consistently.
Bellus Academy enrolls a variety of demographics. From high school graduates to veterans, to moms – they see people from every walk of life. With 3 campuses in San Diego and 1 in Manhattan, Bellus Academy caters to 1200+ students.
What is the Admission process:
The majority of leads for Bellus Academy come through filling out a lead form on their website or a landing page through their Google or social ads. From an offline perspective, they get leads through walk-ins, events or referrals. Once a lead enters their system, an automatic email goes out, and then an admission rep or a call center employee makes the first contact.
The reps schedule the campus visits as per the convenience of the student. They offer each lead a free tour of their school, where they can ask questions, see the campus, and learn about their programs.
The academy has one to two admissions reps at each of their 4 campuses, depending on the size. They also have a team of call center employees who work remotely and book campus tour for their onsite reps. An outreach person and a part-time marketing coordinator works along with one Director of Admissions and Marketing who overseas all reps, outreach and marketing activities.
Why they chose LeadSquared Enrolment Management Solution:
Bellus Academy has always used an enrolment management solution. Prior to using LeadSquared, they were using a different CRM.
They started looking at LeadSquared Enrolment Management to see if they could make improvements to increase their productivity and reduce their lead to enrolment time. The marketing aspects of their old system was a major pain point. The email templates were not user friendly and the designs did not work well for mobile.
What were the challenges during LeadSquared Implementation:
The major concern with using LeadSquared was that it was new to them. The stakeholders at Bellus Academy were worried about importing 12 years worth of data and notes on each lead from their old system to LeadSquared.