LifCare is an online subscription pharmacy with operations in Delhi NCR and in some cities in Rajasthan. They help deliver regular medications to people with ailments such as diabetes or high blood pressure. Once a subscription is placed, a pharmacist collects the prescription and the medicines are delivered to their doorstep as and when required.
When it all started it was easy to manage the inflow of leads and the sales team that they had. “But, as we scaled up, our team of 60 field agents was bringing in 15-20 leads a day. We soon realized that manually entering and managing our leads using excel was not working out,” says Rahul Bantiya, the Head of Growth and Marketing at LifCARE.
This is when Rahul remembered a call he had with a CRM a long time back. However, he had dismissed it at the time. However, keeping with the need of the company, he decided to take a demo of the tool. “And that’s how we became a customer of LeadSquared,” smiles Rahul.
Scaling with their needs:
Currently, their field sales team has scaled up to a field team of 150, and an in-house team of about 25. “Initially, our lead generation was mainly through the app or through our field activities. Now, we have started running paid campaigns on Facebook and Google AdWords. Collectively, we now bring in an inflow of 300,000 leads a month. With such a large volume of leads and an ever-expanding team, LeadSquared is what has helped us to keep everything in check and add some amount of order to our team as well.
The best part of LeadSquared is that as the team grew, LeadSquared accommodated and helped us during that growth. We were able to increase our contact list and user list, and it was built to handle any number of leads that come in.”
Following up with the leads using excel sheets was not only difficult for LifCare, it also led to a lot of manual error. This resulted in a significant loss of business.