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“LeadSquared helps us keep track of everything. Lead capture, follow-ups, performances, and more. It has made everything easy by pinpointing progress, MoM revenue generation, growth, and team performance. We have managed to establish a structure in our company which will, in turn, help us increase profits.”
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Conversions
Student Engagement
Turnaround Time
Reporting
Study IQ is dedicated to providing online education to students preparing to secure government jobs. The organisation was incorporated in 2015 in New Delhi in an offline mode, but they moved their operations online in 2017. They help students prepare for government exams in English and Hindi through their pre-recorded videos.
Study IQ aspires to provide affordable and quality education to every aspirant across the country. To do this, they share tutorials, study material, and video classes that can be accessed without using an active internet connection from any part of India. Additionally, they also cover current affairs and daily news where students can prepare and stay updated.
As an early-stage test prep EdTech start-up, Study IQ spent their initial days functioning in a traditional offline model. Once Covid struck, they wanted to scale up their business by turning online. They had aggressive growth plans, but manual operations with excel sheets were decelerating this process. Improper lead management, slow turn-around-time, and non-personalized conversations led to low conversion rates. That’s when they decided to look out for an EdTech CRM that would help them with their vision.
The missed student follow-ups made the system inefficient because it led to low demo numbers which became a significant roadblock. That’s when they decided to implement LeadSquared and here’s where it helped:
Study IQ uses several methods for lead generation, including marketing campaigns, landing pages, ebooks, and content download. They also run google ads and social media campaigns.
They wanted a system to capture every single student inquiry and update the sales agents in real-time. This proved to be a very efficient method as compared to tracking leads on an excel sheet.
With very high competition in the EdTech space, it is crucial to reach out to prospective students before the competition gets them. Study IQ wanted to reduce the student turn-around time by routing student inquiries to sales agents in real-time. With LeadSquared, Study IQ has created automated workflows for lead distribution and defined advanced distribution logic. Following are a few of the criteria that they use:
Study IQ leverages LeadSquared’s EdTech CRM to track critical student activities such as course visits and form fills, ebook downloads, and more. Sales agents are notified based on essential student activities, and a follow-up task is created on the student lead. Study IQ also uses multiple automation sequences for keeping the students engaged till the sales agent reaches out to them. For example, as soon as a prospective student lands on a landing page/website or visits relevant links on the website, sales agents can send targeted content and engage with students.
Automating processes helps remove human dependency for repetitive processes and clears the team’s bandwidth for more high-value tasks. LeadSquared helps sales agents concentrate on actual selling by taking care of day-to-day operational chores.
The team automates processes such as demo or follow-up scheduling based on student actions. LeadSquared CRM helps create automated sales workflows to not only capture leads but also enable their movement towards a closure.
Study IQ as a growing new age EdTech keeps experimenting with their processes and strategies to identify the most optimal ones.
With LeadSquared’s reports, Study IQ was able to track:
If a follow-up is missed or a lead is not worked upon within a stipulated time, it is reassigned to other sales agents in a round-robin fashion. This has reduced missed opportunities, and student acquisition rates have increased significantly.
Tracking daily sales activities provides more actionable data on closures, pipelines, and revenue. In-depth reports help them make data-driven decisions.
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