Here’s how Study IQ Automates Student Management with LeadSquared
“LeadSquared helps us keep track of everything. Lead capture, follow-ups, performances, and more. It has made everything easy by pinpointing progress, MoM revenue generation, growth, and team performance. We have managed to establish a structure in our company which will, in turn, help us increase profits.”
Study IQ is dedicated to providing online education to students preparing to secure government jobs. The organisation was incorporated in 2015 in New Delhi in an offline mode, but they moved their operations online in 2017. They help students prepare for government exams in English and Hindi through their pre-recorded videos.
Study IQ aspires to provide affordable and quality education to every aspirant across the country. To do this, they share tutorials, study material, and video classes that can be accessed without using an active internet connection from any part of India. Additionally, they also cover current affairs and daily news where students can prepare and stay updated.
What was their digital transformation story?
As an early-stage test prep EdTech start-up, Study IQ spent their initial days functioning in a traditional offline model. Once Covid struck, they wanted to scale up their business by turning online. They had aggressive growth plans, but manual operations with excel sheets were decelerating this process. Improper lead management, slow turn-around-time, and non-personalized conversations led to low conversion rates. That’s when they decided to look out for an EdTech CRM that would help them with their vision.
The roadblocks that drove Study IQ to digital transformation:
Missed follow-ups with potential students.
The need to derive performance metrics for courses, agents, and teams.
Low visibility into the sales funnels and lead’s position in the sales cycle.
Lack of automation, forcing sales agents into manual and repetitive tasks.
Inability to prioritize conversion-ready students.
Slow and unsystematic lead distribution leading to missed opportunities.
The missed student follow-ups made the system inefficient because it led to low demo numbers which became a significant roadblock. That’s when they decided to implement LeadSquared and here’s where it helped:
Student inquiry capture:
Study IQ uses several methods for lead generation, including marketing campaigns, landing pages, ebooks, and content download. They also run google ads and social media campaigns.
They wanted a system to capture every single student inquiry and update the sales agents in real-time. This proved to be a very efficient method as compared to tracking leads on an excel sheet.
Reduced student turn-around time with automated lead distribution:
“We have 340+ courses, and criteria-based lead distribution is very efficient. Agents get follow-up reminders 30 minutes before the task. This way, they do not miss out on follow-ups, and the conversion rate has significantly gone up.”
With very high competition in the EdTech space, it is crucial to reach out to prospective students before the competition gets them. Study IQ wanted to reduce the student turn-around time by routing student inquiries to sales agents in real-time. With LeadSquared, Study IQ has created automated workflows for lead distribution and defined advanced distribution logic. Following are a few of the criteria that they use:
Location-based lead distribution
Sign-up URL (for different courses and campaigns)
Learner attributes such as course, language spoken, etc.
Sales agent attributes such as seniority, language, subject knowledge, etc.
Student activity tracking:
“It is very convenient to know the intent of the prospect. Sales agents can curate their pitch based on the students’ courses of interest and follow up within no time.”
Study IQ leverages LeadSquared’s EdTech CRM to track critical student activities such as course visits and form fills, ebook downloads, and more. Sales agents are notified based on essential student activities, and a follow-up task is created on the student lead. Study IQ also uses multiple automation sequences for keeping the students engaged till the sales agent reaches out to them. For example, as soon as a prospective student lands on a landing page/website or visits relevant links on the website, sales agents can send targeted content and engage with students.
“The ability to prioritize conversion-ready leads has made processes easy, and the sales team’s efficiency has become better.”
“LeadSquared helps us keep track of everything. Lead capture, follow-ups, performances, and more. It has made everything easy by pinpointing progress, MoM revenue generation, growth, and team performance. We have managed to establish a structure in our company which will, in turn, help us increase profits. The advanced analytics feature in the EdTech CRM has played a part in helping us improve our market valuation by streamlining the sales and operations.
LeadSquared is helping solve and smoothen our operations at an affordable cost, and the efforts put in by the team are commendable.”