The Modern College of Design Achieves a New Enrollment Milestone with LeadSquared

“Last year we enrolled more students than we have in our 38-year history. I’m thankful LeadSquared was implemented when it was to help us achieve this level of growth.”

Jessica Barry President/Owner

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GROWTH OVER PREVIOUS HIGH-WATER MARK IN ENROLLMENT

ZERO

LEAD LEAKAGE

The college loves LeadSquared because it:

Eliminates time-consuming data collection and entry tasks
Makes everyone in admissions more organized and on-task
Increases speed-to-lead
Makes it easy to create personalized communications
Enables the college to employ a paperless enrollment process
Costs significantly less than Salesforce

For nearly four decades Ohio’s The Modern College of Design has guided students through an intensive program that earns them an Associate Degree of Applied Business in Design. Their website states the college’s mission is to educate, develop and prepare students for successful careers as leaders in design.

Admissions challenges

Prior to 2020, the six-person team of recruiters and admissions professionals at The Modern relied on an antiquated database system.

Countless hours were devoured by manually entering leads in the system.

Responses were often too slow to be effective.

After evaluating LeadSquared, Salesforce, and numerous CRM platforms, they selected LeadSquared as it was perfectly aligned with the college’s needs and much easier and inexpensive to implement and operate.

In addition to integrating, organizing, and automating many processes, they were able to do without an administrator whose primary role was record-keeping.

Greater productivity

The admissions team is far more organized and productive now.

Each rep signs onto LeadSquared daily to find a specific set of tasks.
Leads are automatically distributed in real-time to accelerate the response time. Lead leakage is eliminated entirely.
Reps love the seamless integration with telephony, email and text that enables them to respond to prospective student requests without leaving the platform.

More useful reports

The CEO and director of admissions are very pleased to have instant access to important data that guides their decisions regarding application approvals and enrollment agreements.

“I use my dashboard several times a day to monitor the stages the leads are in and see how my team is performing.”

Samira Zacharias Director of admissions

Paperless processing

LeadSquared has enabled The Modern to go paperless and work remotely when needed.

Zacharias said the process of managing and approving applications is cleaner and easier than ever before. All the necessary student documentation is instantly available and easy to audit and review.