Prior to 2020, the six-person team of recruiters and admissions professionals at The Modern relied on an antiquated database system.
- Countless hours were devoured by manually entering leads in the system.
- Responses were often too slow to be effective.
After evaluating LeadSquared, Salesforce, and numerous CRM platforms, they selected LeadSquared as it was perfectly aligned with the college’s needs and much easier and inexpensive to implement and operate.
In addition to integrating, organizing, and automating many processes, they were able to do without an administrator whose primary role was record-keeping.