Webinar

[EdTech Roundtable Episode 2] Decoding the $30 Bn EdTech Market in India

In this episode, we bring together the leading ladies who are shaping the future of EdTech, to discuss industry trends, strategies, and new market opportunities.​Key Discussion Points: The motivation and struggles in building an EdTech business Key things to keep in mind while scaling sales and operations from x to 10x The secret to driving…

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[Webinar] Digitizing Collections to Make it Efficient and Cost-Effective

Digitizing Collections to Make it Efficient & Cost Effective

In this webinar, we’ll hear from leaders at Pepper Global, Ozonetel & LeadSquared, as they try to simplify and improve the collection process, with the hope of making it more efficient and cost-effective. Key Discussion Points: The hidden costs of servicing Adapting to the changes to ensure customer-centricity The role and benefits of technology in optimizing…

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[Lending Roundtable Episode 2] Digitizing Housing Finance to Become Future Ready

Digitizing Housing Finance to Become Future Ready

With India’s growing appetite for housing, many experts predict that housing finance will grow at a 22% CAGR between 2021-26. Right now, interest rates are at an all-time low, leading to improved buyer confidence. To capture these growing opportunities, many lending businesses are looking to digitize their customer journey. So, this roundtable is all about…

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7 Keys to Engaging College Students with Virtual Enrollment Presentations [Webinar]

virtual enrollment

What’s it take to excel in the world of virtual enrollment? It takes skill. And making video presentations for college tours and admissions calls for learning, practicing, and applying these skills. Given how important it’s become to engage prospective college students remotely—via video—we put together a webinar—featuring experts Lexington Maximus of The Art of Admissions…

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[Webinar] Sales Masterclass: Crushing Your Q4 Targets

Sales Masterclass-Crushing your Q4 Targets

Each sales team has one goal that they drive towards, growth. With the end of Q3, you need to design your game plan to crush your Q4 targets. This webinar provides you the ammunition to get a head-start towards closing the year with a bang. If you’re in sales and hungry for growth, watch the…

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[EdTech Roundtable Episode 1] Exploring New Markets, Strategies, and Learnings

LeadSquared EdTech Roundtable

The EdTech industry is seeing unprecedented growth fueled by Covid-19. We bring together leaders from the industry to discuss industry trends, strategies, and learnings for sustained growth and explore opportunities in new markets.​ Key Discussion Points: Pricing in Edtech: The Strategy Post Covid Managing Live Classes & Logistics of Live Classes Managing Outsourced Teams: Challenges…

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Effective KPIs to Measure Your Digital Transformation Journey

Digital transformation KPIs Metrics

Digitization is a priority worldwide, with companies investing 6.8 Trillion dollars globally. But investing trillions of dollars without proper measurement will not bring the desired outcome. You must measure the KPIs to ensure you’re on the right track in your digital transformation journey. This article covers the insights from Malay Shah, former Chief Growth Officer…

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Admissions Pros Discuss Strategies to Increase Enrollment in 2021 [Webinar]

webinar speakers

We surveyed more than 150 admissions professionals and found their top enrollment challenges are: Increase enrollment Generate new leads Motivate the team We then wanted to gather some of their insights, so we conducted a webinar facilitated by expert enrollment consultant Jenn Lyles, which featured a panel of admission experts: Joy McClure, Tricoci University Paul…

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[Webinar] Lessons from Toppr: A Roadmap of Scaling EdTech Sales by 2X

lessons from toppr webinar scaling sales

The EdTech market has seen phenomenal growth in the last year, anticipating an opportunity of $10.4 Bn by 2025. Fundings for EdTech startups have also increased 4X to $1.7 Bn since 2019. With so much competition, what’s your EdTech selling strategy? Rohitashwa Choudhary, SVP, School OS, Toppr, and Sudipta Mukherjee, VP, Sales, LeadSquared discuss how…

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[Lending Roundtable] Building a Digital-First Customer Acquisition and Collection Process

digital-first customer acquisition and collection process in lending

Many lending institutions are looking to digitize traditional processes to fortify themselves against higher customer acquisition costs and increasing NPA risks. To help your lending business combat such challenges, LeadSquared brings you a [CXO exclusive] discussion between thought leaders from lending who will speak about how you can adapt and overcome such problems to stay ahead of…

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[Webinar] Attract, Grow, and Retain Customers with Intelligent Automation

Insurance webinar - how to acquire and retain customers through automation

The insurance industry has been drenched in never-ending paperwork for as long as you can imagine. From data entry and underwriting to claims processing, there’s always a looming risk of process inaccuracies due to human error. With automation becoming more commonplace in insurance, insurers are looking for ways to streamline their most mundane and repetitive…

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[Webinar] Digital Transformation in Lending

The past year has been a challenge for the lending industry. While the government and businesses took measures to combat the effects of the pandemic, one question remains. How can lending institutions show agility in the face of any new business challenges caused by unforeseen circumstances? Key Discussion Points: Identification of creditworthy customers to stay…

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[Webinar Recording] The Love Letters of Enrollment

enrollment letters

The secret love language to motivate action from applicants. Enrollment Expert : Matthew Schmoker, Founder and President, Legacy Admissions Solutions Are you frustrated trying to learn the secret admissions language that best connects with prospective students and their support system? Is it possible you’re saying or doing something that creates a disconnect? Does your marketing, social media…

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The Expert Strategy for Scaling Sales in EdTech

Edtech expert sales strategy

The pandemic has been a watershed moment for the EdTech Industry, especially in the K-12 segment, as it has led to a fundamental shift in the user mindset. This sudden disruption helped companies increase their customer base drastically. Additionally, the funding for EdTechs has increased almost 4x – from 409 million in 2019 to 1.7…

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[Webinar] – Handling Objections in Admissions Like A Pro

handling objections

Handling Objections in Admissions Like A Pro: Presented by higher-ed admissions and marketing experts Jenn Lyles and Sarah Holmes. Admissions is a sales game, and often you’ll hear “not right now” rather than “sign me up.” This webinar will teach your admissions team how to handle the most common objections leads give that cause them…

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[Webinar] – Using Testimonials The Right Way

testimonials

Using Testimonials The Right Way: Presented by higher-ed admissions and marketing experts Jenn Lyles and Sarah Holmes You shouldn’t have to brag about your school and over-sell. Let your graduates do that for you! Schools are doing a fantastic job collecting testimonials, but then they sit on a “testimonial” page on their website and just…

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[Webinar] Admissions in Pre and Post Covid: The Way Forward for Counsellors

Admissions in Pre & Post Covid

The covid-19 pandemic has brought a series of changes in the education sector. In a vertical where campus visits for admissions have been a norm, a paradigm shift into digital has come into the limelight. In this webinar, Dr. Kavita Shukla, Vice President – Student Recruitment at Amity University Dubai has shared her insights on…

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[Webinar] Virtual Tours and Presentations

virtual campus tour

Most admissions representatives have been given a Zoom Meeting Room and a headset and told to enroll lots of students virtually with video; however, most admissions representatives haven’t been given any actual training on how to be highly effective while utilizing virtual video tours and presentations. The Art of Admissions was the first admissions training…

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[Webinar] Know Your Applicants – Top 5 Student Types

know your applicants

What began as a standard mystery shop, turned into a 7-year proprietary research project extending to 167 colleges in 4 countries – studying more than 817,000 new student inquiries, collaborating with over 6,400 Admissions and Financial Aid professionals, and nearly 24,000 Educators. With an infinite amount of data and conclusions, the Legacy Admissions Solutions team…

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[Webinar] Mission 2021 – A Live Q&A

2021 is around the corner and this is the perfect chance to find asnwers to questions on a variety of topics related to your college’s enrollments. In this one of a kind interaction, our Enrollment Experts, Jenn Lyles and Sarah Holmes discussed 4 crucial topics related to your college’s enrollment strategy. How to build a stellar admissions team…

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[Webinar] Email Personalization for Admission Teams

email personalization

59% of students say marketing emails influence their admission decisions. Emails with personalized texts generate 50% higher responses.  ​​Emails are critical to the success of admissions marketing. But in these changing and dynamic times, capitalizing on a proper Email Marketing strategy, including personalization, is the key to enrollments. In this LeadSquared webinar, Bart Caylor of Caylor Solutions discusses…

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[Webinar] The Dos and Don’ts of Texting: SMS Marketing Best Practices

sms marketing

The top Admissions teams swear by the magic of SMS marketing.  But leads are harder and harder to get on the phone …is it still as effective for students? And what’s your texting strategy? In this LeadSquared webinar, Jenn Lyles & Sarah Holmes – your favorite enrollment consultants will: Show you the how the best teams…

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[Webinar] Decoding the Journey: Using Automation to Turn Prospects into Customers

Using Automation to Turn Prospects into Customers

Over the past five years, there has been a realization in the world of digital marketing that the most effective CRO strategy is to deliver good customer service to prospects. The basic principle being that conversations help build trust & convince prospects to share lead information. Of course, implementing this strategy is easier said than done. Delivering…

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[Webinar] Are Open Houses Dead?

Prior to the pandemic, it was hard enough getting people to show up to an open house. Now that we’re in the thick of the “new normal,” how in the world do you create events for today’s lead? In this LeadSquared webinar, Jenn Lyles & Sarah Holmes both seasoned enrollment consultants discussed: New ways to…

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[Webinar] A digitally-assisted lending journey: How to get started

Digitally-assisted lending journey

Key Discussion Points: Build a phygital sales process, & regiment your sales teams & processes Execute processes seamlessly across the website, apps, call centers, offline teams  Reduce TATs & weed out low-quality leads through deep integrations with agencies such as CIBIL, CRIF, etc. Track & automate communication with prospects, customers & within teams Empower your team to upsell…

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[Webinar] Leveraging Digital Marketing To Boost Customer Acquisition & Engagement

Leveraging Digital Marketing to Boost Customer Acquisition and Engagement

Key Discussion points: The 2020 state of inbound marketing Core digital marketing strategies: SEO, content, and social media The advanced steps: PR, social shares & viral-posts Buyer behavior analysis to power customer acquisition strategy Digital marketing best practices to build and sustain customer engagement Speaker Vedanarayanan Vedantham SME Business Head, RazorPay​ He is a brand strategist…

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[Webinar] Reducing closure cycles through data-driven sales in insurance

Key Discussion Points: Insurance Sales – how it is different in a different context? Data – old oil in a new bottle (especially why from insurance parlance?) The world of data (structured/unstructured) – how data drives the world & why there is a need to embrace data in selling insurance? Tools to rely upon at no…

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[Webinar] Business Transformation for Training Institutes: Moving from offline to online processes

Business Transformation for Training Institutes Moving from offline to online processes

In this webinar, Amit Saha from Ace Engineering Academy will discuss the major business challenges during Covid, how they shifted their business from offline to online, and the role of Leadsquared in streaming their admission process. Agenda for the webinar: Challenges with adapting to an online business process How to ensure a seamless journey from inquiry to conversion via digital…

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[Webinar] Ed-Tech Sales Success: Enhancing Efficiency for Higher ROI

Ed-Tech Sales Success Enhancing Efficiency for Higher ROI

In this webinar, Gradeup and LeadSquared will come together to discuss the sales strategy for EdTech at this time, and how to accelerate sales. Agenda for the webinar: Defining the EdTech sales process Monitoring the journey from a lead to customer The right tools to sell more to your customers Why COVID-19 presents challenges and opportunities for EdTech sales The future of…

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[Webinar] Higher Education in the Covid Era: How to adapt for the future

Higher Education in the Covid Era: How to adapt for the future

In this webinar, ISBR Business School and LeadSquared will come together to discuss the admission strategy for higher education institutions at this time, and how to drive more enrolments.  Key Discussion Points: What is the current admission process and what needs to change? Challenges in adapting to an online admission process Tools available to ease the burden on admission and marketing teams…

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[Webinar] How Real Estate Developers & Brokers can survive & thrive post – COVID

How Real Estate Developers & Brokers can survive & thrive post - COVID

Key Discussion Points: Managing remote efficiency of your pre-sales & sales team What can you do now to ensure prospects remain warm for purchase post the crisis is over? Empowering your team with the tools to generate property bookings remotely [New Feature] Inventory management in LeadSquared – Increasing visibility & productivity [New Feature] Post-sales real estate processes…

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[Webinar] Accelerate Revenue with Sales Automation

Accelerate Revenue with Sales Automation

Key Discussion Points: What is the current state of things & what changes are we seeing in the market? Is digital replacing the “human to human” interaction? What approach should the sales teams take, in these changing times? Are sales teams armed with the right tools? Adapting to an online, automated sales process How can automation…

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[Webinar] How to run successful lead generation campaigns in insurance

How to run successful lead generation campaigns in insurance

Key Discussion Points: Creating an effective content strategy to drive more traffic Lead generation via emails, content, social media & SEO Tools, tips, and tricks to manage leads efficiently Creating effective customers journeys – from capture to conversion Using marketing automation to create a personalized customer experience Speaker Suren PillaiDigital Marketing Lead, SOMPO Insurance Suren has vast…

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[Webinar] Digitizing Collections For Faster Debt Recovery

Digitizing Collections For Faster Debt Recovery

Key Discussion Points: Segment your cases into meaningful buckets and prioritize them Auto identify the cases involving unique debt recovery strategies Multi-channel customer engagement via triggered email, phone calls, etc. Increase the efficiency & productivity of your contact center & field collection agents with automation Unified platform for connecting multiple teams and processes  Speaker Shrey ShethPrincipal Consultant, LeadSquared…

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[Webinar] Shifting Your Admissions Process Online

Shifting Your Admissions Process Online

Key Discussion Points: How to make your application process seamless & paperless How to check & improve the productivity of your counselors while working from home How to centralize student communication & engagement via email, SMS, call, WhatsApp, etc. How to automate your marketing campaigns Changes top institutions are making in their admissions process LeadSquared features…

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[Webinar] Manage Remote Call Center Teams And Operations

Manage Remote Call Center Teams And Operations

Key Discussion Points: Manage your call center teams with on-premise & cloud solutions Ensure higher productivity from your remote call center teams WFH: Achieve faster reach out, high-quality conversations & more sales Enhance customer experience and new customer acquisition Safeguarding data while WFH: Security measures you must take Use case discussion on Ameyo + LeadSquared integrated…

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[Webinar] Ensuring Business Productivity During Lockdown 2.0

Ensuring Business Productivity During Lockdown 2.0

Key Discussion Points: Are your sales reps armed with the right tools? How to make your teams productive, motivated & safe during the COVID-19 crisis How to identify potential upsell & cross-sell opportunities standing at your door. What are the pain points of your customers & what can you offer? Work from Home: Tips from successful experts…

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[Webinar] Navigating Patient Journey in a Digital World

The healthcare journey in today’s world is defined digitally. A goal-oriented and artificial intelligence-driven digital techniques are slowly taking over the healthcare industry. Take an example of obesity, where you need to make sure that you are following a healthy eating plan & doing the right set of exercises. Here, you will want to surf…

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Career School Marketing on a Thin Budget [Webinar Recording]

When a school is up and running with a steady inflow of new enrollments, it’s a standard practice to re-invest 15-20% of your revenue on marketing. Private and vocational institutes, as an industry, spend millions of dollars on advertising and generating inquiries every year. Most of us, however, don’t have that kind of a budget…

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Your Best Admissions Assistant [Infographic and Webinar Recording]

They say the first impression is the last impression. As much as I want to disagree with it, it’s true. This is particularly important in the case of an education business. The course details, the programs offered, academic curriculum, school campus, placement opportunities and all that are vital of course, but are looked at only after…

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Conquering the Lead Generation Challenge in Higher Education [Webinar Recording]

Conquering the Lead Generation Challenge in Higher Education

Admission teams are often faced with the lead generation challenge in higher education. Learn the best practices for lead generation in higher education, the challenges that come with it, and ways to tackle that, in this webinar. In this session, Belmond Victor from Wisoft Solutions and Ashish Gupta from LeadSquared, talk about – Understanding parent…

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Digital Transformation in Finance [Webinar Recording]

Digital Transformation in Finance (Webinar)

As customers across are relying increasingly on online and mobile banking, the race is on for financial services organizations to adapt to this evolution in the most secure and agile manner. From this webinar on Digital Transformation in Finance, know more about latest tips, trends and tools that are changing the face of finance industry, from Parth…

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8 Effective B2B Lead Generation Strategies [Webinar Recording and FAQ]

Sales call - cover

B2B lead generation is easier said than done. Though there has been much talk on the subject, streamlining the process still proves a challenge for most businesses. At the end of the day, even though you are trying to market to businesses, you are actually talking to individuals who make decisions for the organization. So…

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9 Growth Hacks for E-commerce Businesses: Webinar Recording

Growth hacks for e-commerce - cover

We can all agree that E-commerce is big! What with the successes of mass aggregrators like Amazon and Flipkart, as well as e-commerce platforms that cater to niches such as Nykaa, BigBasket and Zivame, the shopping experience has totally changed. Newer businesses are jumping on the bandwagon, and even old established businesses now have an option…

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Key Marketing Metrics You Need to Focus on and Their Importance – Webinar

Key Marketing Metrics- Recording

Marketing involves a lot of ambiguous activities, and hence might just be the most misunderstood function in the business! Do you feel my pain? As marketers, we are always struggling to find metrics beyond the superficial vanity ones (likes, shares and traffic) to show for our efforts. In addition, constant experimentation and monitoring is also…

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7 Customer Engagement Strategies to Improve Retention (Webinar recording and FAQ)

By working with organizations like Tally and handling their strategic alliances and partnerships, one can gather a lot of knowledge. Following that up as the Chief Evangelist at Exotel, Nikhil Kumar has a lot to say about the know-hows of customer engagement. He has worked across platforms ranging from desktop products, SMB products, enterprise products…

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Online Marketing Tips for 2016 [Webinar Recording & FAQ]

Online Marketing Tips

Last week, we had our second most successful webinar ever – Online Marketing Tips for 2016! Guest panelist Vishal Kataria, talked about content marketing and shared online marketing tips that can help you generate more than just awareness for your brand. Vishal is currently building Aryatra, a training and development organization. Prior to this, he…

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Effective Real Estate Sales Techniques [Webinar Recording]

In our last webinar, real estate expert, Rahul Mishra discussed effective real estate sales techniques, right from product planning to sales closure. Rahul, co-founded Pillars Consultancy & cranked up the popular blog – Indian Real Estate for Dummies. The webinar also covered the following: State of the real estate market today Emerging trends Effective real estate sales…

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Inside Story of LeadSquared’s Marketing Strategy [Webinar FAQs]

LeadSquared's Marketing Strategy

Last Friday, we discussed our marketing strategy here at LeadSquared. The session covered everything from the kind of campaigns that we run, the metrics we use to measure success, how we hire new members for the team, and learnings from having tried different marketing channels, and formats over the course of past 3 years. In case, you missed…

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Content Marketing Tips 2016 [Webinar Recording & FAQ]

content marketing tips 2016

In our last webinar, we discussed all things content marketing with Scripbox. It was a Q&A session with Anjali Gupta, the Chief Marketing Officer of Scripbox, the 2nd most influential Financial Services brand on LinkedIn! In case, you missed the recording, here it is: View the webinar recording Here’s the Q&A from the session:Most Inventive Marketing,…

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Google AdWords for Beginners (Webinar Recording & FAQ)

Google Adwords for Beginners

Phew! That was long. I’m talking about the number of questions that came up at the ‘Google AdWords for Beginners’ webinar session and all the answers we had to write! But I’m glad they did and I hope all those of you who attended it, found value in doing so 🙂 It was the webinar…

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Creating a Killer App Marketing Strategy to Get Tons of Users (Webinar FAQs)

App Marketing

Everything you need to know about mobile app marketing was discussed in the last webinar. Akhil Chandra, founder and CEO of Studio Mosaic, a mobile app studio, talked about the essentials of app marketing, right from pre-launch to post-launch activities, followed by app store optimization and app promotion. Those of you looking for insights on…

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Inbound Marketing Ideas for Your Business [Webinar FAQs]

inbound marketing ideas

Last week, Sanchit Malik, the founder and CEO of Townscript, hosted an insightful webinar for us, on the importance of inbound marketing for businesses. View the webinar recording Here’s a breakdown of the riveting Q&A session that followed the webinar! Q1. How we can use blogs and whitepapers for inbound marketing, and what kind of…

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Content Marketing 2016 – Tips and Trends [Webinar FAQs]

Content Marketing in 2016 - A discussion

Last week, we had a chance to discuss with our webinar audience, their challenges in content marketing, and the changing trends in 2016. Many great questions came in, and an insightful discussion followed. So, here’s the recording of the session, and the breakdown of the discussion. View the Webinar Recording Storytelling in Content Marketing 1. How would…

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Digital Listening for Competitive Intelligence (Webinar Recording)

The Internet is unstructured, your business is not. A competitive intelligence system can only be effective in delivering insights if it is able to filter out the noise and convert data into structured reporting. Hear all about digital listening for competitive intelligence from expert Mohit Bhakuni, in our webinar. In case you missed it, you can:…

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How to Get Better at Lead Generation in 2016! (Webinar Recording & FAQ)

Lead Generation in 2016

As we say goodbye to 2015, here’s our final webinar blog post for this year. The last session, “How to Get Better at Lead Generation in 2016” was taken by LeadSquared’s Marketing Manager, Meenu Joshi. A number of questions were asked and answered dhttp://digitaldefynd.com/2015/12/16/10-ways-to-generate-more-sales-leads-online-in-2016/uring the session. In case you missed it, here’s a list of…

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How to Sell Effortlessly with Inbound Marketing (Webinar Recording)

inbound marketing

In our last webinar, guest panelist, Deepak Kanakaraju (a.k.a DigitalDeepak), talked about inbound marketing and what marketers can do to make it effortless and worthwhile. He also discussed the importance of content marketing and lead nurturing best practices to convert visitors into leads. In case you missed it, you can watch the recording below: Visit…

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Facebook Lead Gen Tactics for the Smart Marketer [Webinar]

In our last webinar, we had a great discussion on Facebook Lead Gen Tactics for the Smart Marketer. LeadSquared’s Digital Marketing Manager, Meenu Joshi ran the session. Those of you who missed it, you can find a summary of some session below: View the Recording Here are some of the questions that were asked by…

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Leveraging Webinars for Lead Generation Success [Webinar Recording]

Webinars for Lead Generation

In our last webinar, we talked about what businesses can do to leverage their webinars for lead generation success. Guest panelist Jerry Jose, from BusinessMojos ran the session and talked about the importance of webinars in the marketing process, what role do they play in the marketing funnel, case studies where businesses have benefitted from it, and…

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How to build a thriving community – Learn from the Experts [Webinar Recording]

How to build a thriving community

Developing a business community doesn’t come easy. Watch the webinar to find out how you can build a thriving business community that will help generate leads, drive engagement and accelerate sales for your business. In the session, Ravindra MK, co-founder of BHive Workspace, one of the largest coworking spaces in Bangalore and organizer of BHive Startup and…

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Lead Engagement Index: The New Trend in Town (Webinar Recording)

Lead Engagement Index

Lead score may sound very interesting to a lot of businesses at first but very soon they figure out it is not a true indication of lead engagement. To address this, LeadSquared has come up with a concept of engagement score. To understand how it actually works, watch the webinar Lead Engagement Index: The New Trend in…

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The Minimalist Guide to Hospitality Marketing [Webinar]

Hospitality Marketing

Our last webinar threw light on marketing in the hospitality industry. Floyd Tavares, Manager – Business & Digital Marketing, from Deltin Group ran the session. He was joined by Nilesh Patel, Founder and CEO of LeadSquared. In case you missed the webinar, you can watch the recording below. You will also find a short Q&A session…

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Lead Qualification: 3 Steps to Conversion Success [Webinar Recording and FAQ]

Lead Qualification

In our last webinar ‘Lead Qualification: 3 Steps to Conversion Success’ we were joined by Ganesh Rajendran, Head – Marketing and Communications at Uniphore Software Systems. We discussed the lead qualification and its importance in helping businesses close more deals. Those of you who missed it, some of the questions asked during the session are summarized below….

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Geotarget your way to the perfect audience: Whys and Hows [Webinar Recording]

Geotarget your way to the perfect audience - Whys and Hows

Optimizing your website for conversion is crucial, regardless if the aim is eCommerce, newsletter registrations, advertising impressions, time-on-site or any other purpose. To drive conversion, you need traffic. To generate traffic, you need to ‘control’ (optimize) several elements on your website and marketing campaigns. Now all the traffic that you generate is not the same;…

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The Complete Demand Generation Toolkit [Webinar Recording and FAQ]

Demand Generation

Our last webinar on “The Complete Demand Generation Toolkit,” taken by Muzammil Ahmed, Senior Manager, Inside Sales at LeadSquared discussed the key metrics of demand generation and the importance of striking the right note to help your salesforce nail its prospecting efforts. Those of you who missed it, here’s a summary of some of the questions asked during…

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7 Killer Content Marketing Strategies for 2015 [Webinar Recording and FAQ]

Content Marketing Strategies

The webinar on ‘7 Killer Content Marketing Strategies for 2015’ conducted by our expert content marketer, Meenu Joshi and LeadSquared CEO, Nilesh Patel was a huge success. We saw a record number of registrations for the webinar. Those of you who missed it, here’s a summary of some of the questions asked during the session. You can…

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How to be a Smarter Real Estate Marketer [Webinar Recording and FAQ]

Real Estate Marketer

Selling real estate is an unruly, undefined art. You need to cover all the conventional advertising hotspots, you need to hunt in every corner of the web for good leads, and every once in a while, you need to get creative with your real estate marketing.  It’s extremely tough, and that’s why last week’s webinar on “How…

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Webinar Recording: The Complete A-to-Z Guide to Personal Branding

Personal Branding

The Complete A-to-Z Guide to Personal Branding is a fast-paced, fun and informative “cheat sheet” session on how to develop a powerful personal brand. Barry Feldman, founder of Feldman Creative, has addressed 26 critical tips and tactics to help understand how to use new media to create a personal brand to further careers and businesses. View the…

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Webinar Recording: Optimizing your Marketing Strategy for a Mobile World

Your Marketing Strategy

The webinar on “Optimizing your Marketing Strategy for a Mobile World” conducted by Nilesh Patel and Meenu Joshi raised a number of interesting questions. The enthusiasm shown by the attendees is definitely encouraging. Those of you who missed it, here’s a summary of some of the questions asked during the webinar. View the Recording Question…

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Webinar Recording: Lead Nurturing Essentials to Drive More Conversions

Lead Nurturing

The webinar on ‘Lead Nurturing Essentials to Drive More Conversions’ raised several pertinent questions about marketing, lead nurturing and lead management. For those of you who missed it, here’s a brief Q&A of the discussion. View the Recording Question 1 How to integrate outbound marketing efforts with inbound lead nurturing? Is it possible to do…

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Webinar Recording: How to organize your Lead to Revenue Lifecycle

A number of interesting questions were asked at the webinar ‘How to organize your Lead to Revenue Lifecycle’. Those of you who missed the webinar, here’s a summary of some of the questions asked during that session. You could also listen to the webinar recording here. View the Recording Question 1 What is the common…

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Lead Scoring: Strategies and Benefits (Webinar Recording and FAQ)

Lead Scoring

A number of interesting questions were asked at the webinar on ‘Lead Scoring: Strategies and Benefits’. Those of you who missed the webinar, here’s a summary of some of the questions asked during the session. You could also listen to the webinar recording on ‘Lead Scoring: Strategies and Benefits’ here. View the Recording Question 1…

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Content Marketing Trends [Webinar Recording and FAQs]

Content marketing Trends - user generated content for travel

Our last webinar, “Content Marketing Trends” conducted on 22.08.2014 saw quite a bit of participation from the audience end. Many interesting questions were asked; we have tried to compile them here for others to benefit as well. If you were unable to attend the webinar, you can access the recording here any time. You can…

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Webinar Recording: 5 Spying Strategies to Stay Ahead of Competition

5 Spying Strategies to Stay Ahead of Competition

How much do you know about your competitors? Are they ahead of you in the game, what is it that’s keeping them ahead? Have you ever made an effort to monitor their lead generation strategies – (what keywords are they bidding on, etc)? If not, let me tell you that all your smart competitors are…

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Webinar Recording: Lead Engagement Index – The New Trend in Town

A number of interesting questions were asked at the webinar on ‘Lead Engagement Index – The New Trend in Town’ conducted by Prashant Singh, CCO of LeadSquared. Those of you who missed the webinar, here’s a summary of some of the questions asked during that session. You could also listen to the webinar recording on ‘Lead…

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Webinar Recording: 5 Strategies to Get the Best Website Conversion

5 Strategies to Get the Best Website Conversion

A wide range of questions were asked at the webinar on ‘5 Strategies to Get the Best Website Conversion’ conducted by Nilesh Patel, CEO of LeadSquared. Those of you who missed the webinar, here’s a summary of some of the questions asked during that session. You could also listen to the webinar recording on ‘5…

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Webinar Recording: Marketing Challenges Every Multi-Location Business Needs to Overcome

Marketing Challenges Every Multi-Location Business Needs to Overcome

All businesses, no matter how big or small, face different marketing challenges. Multi-location businesses specifically face obstacles at every stage, from lead capture to the point of final conversion. The webinar on “Marketing Challenges Every Multi-Location Business Needs to Overcome” emphasized not only on the what these challenges are, but also provided solutions to tackle each…

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How to be a Smarter Education Marketer – Webinar Recording and FAQs

A wide range of questions were asked at the webinar on ‘How to be a Smarter Education Marketer’ conducted by Nilesh Patel, CEO of LeadSquared. Those of you who missed the webinar, here’s a summary of some of the questions asked during that session. You could also listen to the webinar recording on ‘How to…

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Webinar Recording: Kick Ass Lead Generation Strategy for Travel Businesses

It has been over six months since we started conducting webinars on marketing and lead generation. During this period, we have shared our learnings and trends in online marketing, lead generation, conversion rate optimization and other marketing topics. Our perspective is largely driven by our own experience of marketing LeadSquared, and the experiences and stories…

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Webinar Recording: 11 Marketing Offers for Lead Generation

11 Marketing Offers for Lead Generation

The webinar “11 Marketing Offers for Lead Generation” emphasized not only on the what the offers are, but also on the best practices and suitable channels for each of them. A number of interesting questions were asked by the attendees. If you missed it, you can watch the webinar here. View the Recording…

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Webinar Recording: Create Conversion Optimized Landing Pages

Newsletter Marketing: How-to and its Benefits

The webinar on ‘The Habits of Creating Conversion Optimized Landing Pages’ threw light on creating landing pages that convert, using the HABITS framework. A number of interesting questions were asked by the attendees. If you missed it, you can watch the webinar here. View the Recording You could also take a look at the Webinar…

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Webinar Recording: Copywriting Tips for your Website

Copywriting Tips for your Website

The webinar on ‘Copywriting Tips for your Website’ is ideal for any marketer looking to invest in content marketing and want to improve the copy of their website. A number of interesting questions were asked by the attendees. If you missed it, you can watch the webinar here. View the Recording…

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Webinar Recording: Lead Generation through Google Adwords

Lead Generation through Google Adwords

The webinar on ‘Lead Generation through Google Adwords’ threw light on the various ways to help marketers begin with lead generation through Google Adwords.  A number of interesting questions were asked by the attendees. If you missed it, you can watch the webinar here. View the Recording You could also take a look at the Webinar…

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How to Generate Leads with Facebook Ads? Webinar Recording and FAQs

Generate Leads with Facebook Ads

A bunch of interesting questions were asked by the attendees from the latest LeadSquared webinar on ‘How to Generate Leads with Facebook Ads’. Those of you who missed it, here’s an opportunity for you to look back at the proceedings of the webinar. You could also watch the webinar here. Webinar FAQs and Tips Question…

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Webinar Recording: How to Generate Leads with Facebook Ads

How to Generate Leads with Facebook Ads

The webinar on ‘How to Generate Leads with Facebook Ads’ is ideal for any marketer just starting out with Facebook ads and is looking to generate leads with these ads. A number of interesting questions were asked by the attendees. If you missed it, you can watch the webinar here. View the Recording You could…

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The New SEO Paradigm – Webinar Recording and FAQs

Kind of content for the New SEO Paradigm

The webinar on ‘The New SEO Paradigm’ was well received, and some very interesting questions came in during the webinar. Here is a compilation of a few of those queries. If you missed the webinar on the New SEO Paradigm, click on this link to watch it. Question 1 How important are images in the…

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Webinar Recording: The New SEO Paradigm – From Keywords to Context

The New SEO Paradigm - From Keywords to Context

The webinar on ‘The New SEO Paradigm – From Keywords to Context’ threw light on what has changed as far as SEO is concerned and how marketers can adapt to these changes. A number of interesting questions were asked by the attendees. If you missed it, you can watch the webinar here. View the Recording…

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How to Generate Leads with Content Marketing? Webinar Recording and FAQs

The webinar on ‘How to Generate Leads with Content Marketing’ threw light on interesting areas of content marketing and how you can streamline your content to generate better leads. Those of you who missed it, here’s an opportunity for you to go over some of the questions asked by the attendees during the webinar. Alternatively,…

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Webinar Recording: How to Generate Leads with Content Marketing

Content Marketing

The webinar on ‘How to Generate Leads with Content Marketing’ would benefit and guide any marketer who is just getting started with content marketing to generate leads. A number of interesting questions were asked by the attendees. If you missed it, you can watch the webinar here. View the Recording You could also take a…

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Webinar Recording: 9 Lead Generation Sources you may NOT be using

9 Lead Generation Sources you may NOT be using

The webinar on ‘9 Lead Generation Sources you may NOT be using’ threw light on the various lead generation sources and emphasized on those which aren’t commonly used. A number of interesting questions were asked by the attendees. If you missed it, you can watch the webinar here. View the Recording…

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Webinar Recording: What and Why of Google Plus for Businesses

What and Why of Google Plus for Businesses

The webinar on ‘What and Why of Google Plus for Businesses’ would benefit and guide any marketer who is just getting started with Google plus for their business. A number of interesting questions were asked by the attendees. If you missed it, you can watch the webinar here. View the Recording You could also take…

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Website SEO Tips – Webinar Recording and FAQs – Part II

This article is a continuation of my previous blog post on ‘How to get started with website SEO’. You can also take a look at the webinar here.  Question 1 How to rank higher in general Google search? Here are a few things that you should keep in mind to rank better: a.) Provide unique &…

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Webinar Recording: How to Get Started with Website SEO

How to Get Started with Website SEO

The webinar on ‘How to Get Started with Website SEO’ would benefit and guide any marketer who is just getting started with website SEO. A number of interesting questions were asked by the attendees. If you missed it, you can watch the webinar here. View the Recording You could also take a look at the…

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Webinar Recording: Creating Compelling Marketing Offers for Lead Generation

Creating Compelling Marketing Offers for Lead Generation

The webinar on ‘Creating Compelling Marketing Offers for Lead Generation’ threw light on creating marketing offers that are compelling and will help in lead generation. A number of interesting questions were asked by the attendees. If you missed it, you can watch the webinar here. View the Recording You could also take a look at…

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Newsletter Marketing Best Practices – Webinar Recording and FAQs

The webinar on “Newsletter Marketing Best Practices”  was a success, thanks to the support and active participation shown by the attendees. For those of you who missed it, here is a summary of the most asked questions at the “Newsletter Marketing Best Practices” webinar. Webinar FAQs Question 1 How long should each newsletter be? What…

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Webinar Recording: Newsletter Marketing: How-to and its Benefits

The webinar on ‘Newsletter Marketing: How-to and its Benefits’ threw light on newsletter marketing and the benefits of doing it. A number of interesting questions were asked by the attendees. If you missed it, you can watch the webinar here. View the Recording You could also take a look at the Webinar FAQ here….

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Landing Page Basics – HABITS Framework Webinar Recording and FAQs

Our last webinar on Best Practices of designing conversion optimized Landing Pages  was a great success. It not only saw outstanding participation, but was such a big hit that we had to do an encore of the same. We recently held another webinar and the topic of discussion was “How to Create Conversion Optimized Landing Pages…

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B2B Email Marketing Best Practices – Webinar Recording and FAQs

B2B Email Marketing

The “B2B Email Marketing Best Practices for Lead Generation” webinar was a huge success thanks to the active participation and cooperation of the attendees. For the benefit of those who missed the webinar, this post has covered the most asked questions in the webinar. It also includes a few tips that might help you better…

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Google Remarketing Setup – Webinar Recording and FAQs

Google Remarketing Setup

You know your business is growing, as the rate of your daily clicks and conversions go higher. But what about the conversions that you have missed? The visitors who came to your website and left without completing a desired action like filling up the inquiry form or making a purchase, how would you bring them…

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Webinar Recording: How to Setup a Google Remarketing Campaign

How to Setup a Remarketing Campaign

The webinar on ‘How to Setup a Google Remarketing Campaign’ threw light on how to setup and get the most out of your adwords remarketing campaign. A number of interesting questions were asked by the attendees. If you missed it, you can watch the webinar here. View the Recording You could also take a look at…

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Webinar Recording: B2B Email Marketing Best Practices for Lead Generation

B2B Email Marketing Best Practices for Lead Generation

The webinar on ‘B2B Email Marketing Best Practices for Lead Generation’ threw light on email marketing for lead generation and its best practices. A number of interesting questions were asked by the attendees. If you missed it, you can watch the webinar here. View the Recording You could also take a look at the Webinar…

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Google Adwords FAQ : LeadSquared Webinar Recording

Google Adwords

Question 1 For an E-commerce sites, do you think redirecting the visitors to the product page would be a better idea than redirecting them to a signup page for promotion? Visitors who search for online products on E-commerce sites, prefer viewing the product and its details soon after they click on your ad. So, it…

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Lead Generation with Google Adwords Tips and FAQs of the Webinar Recording

Lead Generation with Google Adwords

Yet another successful webinar! On 18th July, we conducted a webinar- ‘Lead Generation with Google Adwords and Manage them with LeadSquared’ which discussed essential tips, to help marketers begin with leads generation through Google Adwords. Many interesting queries were asked by our attendees; some of which have been summarized here as FAQs & tips. It…

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Webinar Recording: Generate Leads using Facebook Ads

Generate Leads using Facebook Ads

The webinar on ‘Generate Leads using Facebook Ads’ threw light on Facebook ads and how they can be used to generate leads. A number of interesting questions were asked by the attendees. If you missed it, you can watch the webinar here. View the Recording You could also take a look at the Webinar FAQ here….

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Landing Page Tips and FAQs – Webinar Recording

Primary Rule about Landing pages is never to link your campaigns to your website

We had a wonderful webinar last week (thanks to the active participation of the attendees) on Landing Page Tips (HABITS framework, to be specific). A number of questions came in about landing pages; we have tried to summarize the most asked ones in this post, for the benefit of beginners who could not attend the…

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