This industry-specific section is for all those education marketers out there. We talk about the various trends , the best practices and case studies from the industry.
You’re out of business if you don’t have a prospect. That’s as true in Enrollment success as it is everywhere else. Who would your admissions officer call if the inquiries suddenly dropped to zero? So while the admissions teams own the entire enrollment funnel, it’s your marketing that has to continuously feed the top. In…
Your prospective students now have hundreds of new options within easy reach. However, this access is creating a massive problem – Lower costs have spurred increased competition among colleges, forcing them to spend more on marketing, on getting their message out. But getting your institute’s story out doesn’t have to be expensive. In this FREE…
The enrollment rate for higher education institutes is dropping, which is pushing schools to amplify up their admissions process with refined higher education marketing strategies. Here is the list of biggest predictions for upcoming years to know the current and future higher education marketing trends: 1. Stories, IGTV, and YouTube for Student Recruitment Social media…
To keep operations streamlined, many higher education institutions already rely on student information systems, also known as SIS (Student Information System). However, more and more trade schools and universities are starting to realize the benefits of CRM (Customer Relationship Management). Once a CRM is implemented, it collaborates with the admissions suite, thus becoming the focal…
Institutions are facing a heavy decline in enrollments, and it has nothing to do with a lack of potential applicants. The reason is far more complex and multi-dimensional than you’d think – these colleges or universities need to work on better enrollment management strategies and follow through with leads to keep potential applicants engaged. Implementing…
More high school students are developing an interest in trade and vocational fields. They consider such skills to be a stepping stone towards lucrative careers in construction, plumbing, beauty, and welding industries. So instead of looking up the four-year college route, high school seniors are on the lookout for top career or trade schools that…
It’s no secret – the best Admission Reps in the world are still the best callers. But all the others prefer shovelling snow to calling. Which is understandable – weary students, burdened with dozens of cold messages are tough to crack. It’s a lot of work for a handful of conversations (most of which drop cold…
Schools find recruiting students to be more than a little bit competitive. Students have more access to information about the schools they want to attend than ever before. The key to recruiting students is building a relationship with them. You obviously cannot do that with every single prospective student in person, so how can you…
They say the first impression is the last impression. As much as I want to disagree with it, it’s true. This is particularly important in the case of an education business. The course details, the programs offered, academic curriculum, school campus, placement opportunities and all that are vital of course, but are looked at only after…
Getting the word out to your potential students that you are the right school for them is tough. It’s more than just setting up your school’s website and advertising a bit on social media. Your prospective students want to engage with their future school on a personal level in a world that is full of…
Ann Handley said, “Make the customer the hero of your story”. It must be true and universally accepted because CRM is easily becoming the largest software market in 2017. It will most likely be the fastest growing in the years to come due to its rise in numerous industries such as higher education CRM. Education…
In this free webinar, Shubh from LeadSquared and Gregg Meiklejohn from Enrollment Resources took a close look into the relationship – the attainable, mutually beneficial, revenue generating, relationship – between Admissions and Marketing that is possible at every school. They spoke about- Why this relationship is so important, What happens when it’s broken, and How you can use…
Admission teams are often faced with the lead generation challenge in higher education. Learn the best practices for lead generation in higher education, the challenges that come with it, and ways to tackle that, in this webinar. In this session, Belmond Victor from Wisoft Solutions and Ashish Gupta from LeadSquared, talk about – Understanding parent…
Education is evolving, so is the admissions process: the process that allows aspirants to access information quickly without having to wait for hours, if not days. It becomes the onus of the admissions team to stay in tune with the rapid technology growth so that their schools stay relevant to the applicant’s needs. To achieve this, they…
As an admissions team, you certainly have your work cut out when it comes to hitting the student enrollment target. With so many new age study options, this tech-savvy generation is not easy to get hold off. A look at some statistics will accentuate this even better. Only 34% of colleges meet enrollment targets and…
In this webinar, Jenn Lyles, an award-winning marketing consultant demonstrated the power of reporting. She explained how to plug your money leaking sources, convert more visitors into leads and how to give your prospective students a seamless experience. And the most important part she explained what reports you need to pull weekly, monthly, quarterly &…
Admission teams worldwide are under tremendous pressure to fill more seats with limited resources and a shrinking pool of applicants. In this webinar, Dr. Ajay Shukla of Higher Education UAE and Nilesh Patel of LeadSquared share tips & tricks on how you can drastically improve enrollments. Check out the recording below Here is the deck…
With the shrinking pool of high-quality candidates and growing competition in the higher ed space, institutes everywhere are struggling to attract the students they want to enroll. Add to that the problem of accidentally missed enrollment inquiries & delayed follow-ups, and you’ll have the sum of the challenges that Harding School of Theology faces on…
In today’s digital age, prospective students expect rapid responses to their inquiries. Fast Company reports that, within the context of company-customer (or school-student) relations, fifty percent of e-mail responses are sent within two hours. Social media is nearly twice as demanding, with 42% expecting a response within 60 minutes. That’s Generation Z Top 10 ways to effectively communicate with Gen Z (View…
Many higher education institutions’ yield rates—the percentage of admitted students who enroll—are steadily declining. According to US News & World Report, the average yield rate among national universities is 32%–a full percentage drop since fall 2015. National liberal arts colleges are even lower at around 26.6 percent, also down nearly one percent. This is disheartening…
The collection and use of data is becoming increasingly more critical in higher education. Marketing and admissions teams don’t just utilize it—they rely on it. And, with the availability of technology that does the tough data analysis work for them, recruiting teams can inform their strategy more effectively than ever before. The proliferation of…
The number of annual college applications is on the rise—and doesn’t seem to be dwindling anytime soon. In 2017 alone, many universities saw record numbers of applicants, with UCLA becoming the first to receive over 100,000 in a single year. Duke and Boston University also hit personal records, with each breaking over 30,000 and…
Let’s say, a college recruits 4000 students in a year, with a team of 5 admission officers. So, in his career of 20 years, an admission officer accepts 16,000 applications on an average and rejects a lot more than that. That’s a lot of work, considering colleges are getting very selective in their recruitment criteria, and students…
Universities and other higher education institutions today have the daunting task of targeting the most connected generation – millennials, and post-millennials. This modern student is savvier, constantly online in one form or other, always restless, and highly skeptical. This means, the challenge for higher education admissions teams has amplified 10-times over. They still need to…
