Conquering the Admissions Challenge

Jamie McCrary

  The number of annual college applications is on the rise—and doesn’t seem to be dwindling anytime soon. In 2017 alone, many universities saw record numbers of applicants, with UCLA becoming the first to receive over 100,000 in a single year. Duke and Boston University also hit personal records, with each breaking over 30,000 and…

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10 Must Have Admissions CRM Features for Every Enrollment Team

Let’s say, a college recruits 4000 students in a year, with a team of 5 admission officers. So, in his career of 20 years, an admission officer accepts 16,000 applications on an average and rejects a lot more than that. That’s a lot of work, considering colleges are getting very selective in their recruitment criteria, and students…

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CRM vs ERP: Why You Need Both for Higher Education? [Infographic]

Universities and other higher education institutions today have the daunting task of targeting the most connected generation – millennials, and post-millennials. This modern student is savvier, constantly online in one form or other, always restless, and highly skeptical. This means, the challenge for higher education admissions teams has amplified 10-times over. They still need to…

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Education Infographic Ideas You Can’t Ignore

Have you ever found yourself in a situation, when you had to pick one book among hundreds? Whenever I have to make that choice, I flip through and go straight for the one with most illustrations or drawings. Would you do the same as well? I think yes; a lot of text is stress inducing. Personally,…

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8 Education Landing Page Tips to Inspire Your Next Campaign

Mary Walton

Let me paint a picture. You’ve spent many painstaking hours setting up your marketing campaign for your education business, putting all your time and effort into paid advertisements, good SEO practices and you’re starting to see the traffic roll in. Everything’s seemingly great, but for some elusive reason, the sales numbers just aren’t good enough….

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56 Higher Education Lead Generation Sources : A Complete Guide for India

Shibani Roy

Higher-Education-Leads-Online-Target In a hurry? Get our list of 56 higher education lead generation sources right away! Download your checklist now! Selling higher education courses in our country is a tricky, tricky business. That’s because like most things in India, college admissions are a huge family affair! I remember the hustle that filled the days after my…

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Top 10 Education Website Designs to Inspire You in 2016

4 years ago, when I started my career in marketing, the first client I handled was an online education business. Since then, I’ve worked with dozens of them, and I’ve seen the tough realities of education marketing up close. Download your education marketing handbook, now! In particular, I have seen and analyzed my fair share…

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Education Marketing Lessons from a Pro [Webinar Recording and FAQ]

Our last webinar titled “Education Marketing Lessons from a Pro” featured IMS Proschool’s Product Manager, Ankush Bhandari. The session discussed various channels that education marketers must use to promote their courses, and the best practices and the important metrics for each of the channel. Those of you who missed it, can access the recording here: View the Recording…

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